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Product Placement In The Walking Dead

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A lot of TV shows and movie have product placement in them. One particular product placement I have seen is in The Walking Dead. The product that they always show is the Hyundai car. They used this car to go around to look for supplies to survive. The product seems it belongs in the scene because they need a car to get around, but they always use the same one. Advertisers want control over their placement of their product because they want their audience to see their favorite TV show characters they are using it. Next time they see the product in the store they will remember they saw it their favorite TV show or movie. Advertisers also control how their product is used and how it is shown to their specific audience. I think advertisers should

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