Harley Davidson Brand Strategy
REPORT ON
MBA(IB)- 2007-09
AMITY INTERNATIONAL BUSINESS SCHOOL
Submitted to: Submitted by:
Ms. Priyanka Malik Tushar Agarwal A1833314187
ACKNOWLEDGEMENT
Project work is an achievement of a team for its ideas, work and efforts and help of different individuals. I am extremely thankful to my mentor Ms Priyanka Malik mam of Amity International Business School for the support without which this would not have been possible and for her guidance and help which was the main element of this project .
It gives me fine
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If you don't believe me, just name another corporate logo that is routinely tattooed on a willing participant's body. How many people across the planet has voluntarily become a walking billboard for the Harley Davidson Motorcycle Corporation? How was this brand recognition and dedication created? Effective brand marketing, proper positioning within a market, and selling to the markets most fundamental wants. What lessons can be learned from Harley Davidson's marketing strategy? The answer is all of them. Your corporate brand and associated logo present the fundamental essence of your company. It is your name and logo that people recognize. Your logo is a symbol of your company, and it is the constant promotion of this symbol that creates recognition in your customer's …show more content…
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