Mcdonald's Product Strategy

They ensure consumer satisfaction to its finest as ‘’consumer is king’’. THE MARKET ENVIRONMENT The market environment refers to all aspects that will be found outside the organisation that will have either a positive or negative effect on the organisation. CUSTOMERS – the main target market is the general public. Calisto’s caters for halaal and kosher customers. They need to ensure customer satisfaction to have a loyal clientele.

The first thing would be the level of Consciousness they have for one another involving their knowledge and skills. Another attribute is the quality of their services and foods. Most of all, since I practice good eating habits, organic foods, and natural products this store is very appealing to me. Nevertheless, the products are great for the body and help promote a healthier lifestyle. I can say Whole Food store does a great job of delivering the best results when it comes to a better and healthier lifestyle.

After taking a more in depth look into McGregor’s Theory Y, I believe that Whole Foods’ approach is definitely a direct influence of McGregor’s Theory Y. It was McGregor’s belief that, “managers could accomplish more through others by viewing themselves as self-energized, committed, responsible and creative beings (Kreitner & Kinicki, p.9, 2013).” This is essentially the approach Whole Foods has adopted. When employees feel valued, they give their very best. It is evident that Whole Foods believes that autonomy, self-direction motivates employees to thrive in the workplace, and this produces an enjoyable work atmosphere, which in turn creates happy customers (Kreitner & Kinicki, 2013). This model actually works!

The main factors that would attract an individual to work at Whole Foods derive from how the company that promotes trust amongst its employees. The culture at this company is a great environment to work in. Opportunities for advancement in addition to growth and development helps to establish long term relationships and something the employees can be looked forward to no matter what position the person is hired in as. Self-motivation is encouraged and workers are provided the resources to take responsibility for their own success. After researching this company it is obvious to the student that Whole Foods Market allows employees to have a freedom of expression.

Predictability is represented by how well we know McDonalds and we always know what to expect, where the menu is and what’s on the menu. This makes it very convenient for consumers. This in return controls consumers into doing what McDonalds wants them to do such as cleaning up after our meal. Replacement of human technology with non-human technology can be found through the computers and the way we order our meals. Finally the consequences of this matter are that we no longer rely on interactions with other people and actually communicating with one another.

"We live to eat," Lopez and Jones said. Because of their career and passion for food, they agreed to take it upon themselves the duty of guiding people who struggle to change in to the healthier versions of themselves, without compromising their budget and financial standing. "Our mission is to show that healthy eating

To help to develop my delegation skill, I will enroll in the Emerging Leaders program at work. I will meet with an experienced leader and be mentored for an hour, once a week for 16 weeks, and be able to shadow them at least one day a month, during that time. Additionally, I will enroll in management-themed computer-based learning provided by my organization, and spend 2 hours per week on training. A2di: Discuss specific actions you will take to reach each of the SMART goals I have developed two SMART Goals that will help improve my leadership skill. I will discuss specific actions to will help me reach these goals.

Thus, happy employees tend to lead to happy consumers. They also have acquired a human capital advantage by hiring and retaining quality talent. McDonald’s seems to be committed to proactive staffing because they are constantly training and looking within their organization to fill desired positions. By hiring from within, offering continuous training, and excellent customer service, McDonald’s has become a leader in the restaurant industry and demonstrates a sustained growth. Question 3 - What are some of the possible talent-related threats that could eat away at McDonald’s competitive advantage?

They serve as marketing mediators ensuring that the right distributor has been chosen, availability of the product in the market etc. e) Customers – Customers are the end users of the products supplied by the distributor. The below diagram represents a customary supply chain process; Supply chain in Pizza Hut is very dynamic and plays a vital role in achieving organizational goals and maintaining brand image. The organizational objective of Pizza Hut is to be the unbeatable market leader by providing relentless innovation, commitment to quality, dedication to customer service and value across the globe. Pizza hut has various strategies and sub strategies to achieve its objectives.

There is no need to anything about it (GREGORY, 2015) Reason behind threat of substitutes or substitution being a strong threat • High substitute availability (strong force) There are many substitutes to McDonald’s products, such as products from artisanal food producers and local bakeries. Consumers can also cook their food at home. • Low switching costs (strong force) It is also easy to shift from McDonald’s to these substitutes (low switching costs). • High performance-to-cost ratio (strong force) These substitutes are competitive in terms of quality and consumer satisfaction. In order to face this threat McDonalds should do product quality improvement.