Production Era Of Marketing

Marketing

Marketing means conveying the details of the product or service to the expected customers

It mainly includes the Price of the product or service.

Evolving Marketing Eras

The five major marketing eras categorized by Phillip Kotler that have evolved throughout time. Some era have given us such concepts developed which exists even today, and marketing concept as residue as marketing activities which are conducted by organizations from each era.

The Production Era

The production era is the era in which the marketing have started evolving. It is the oldest era, in this era consumers were favoring those products which are widely available and that too at minimum cost. In this era managers tried to increase their production capacity at

This era have given us many beliefs about marketing like customer will require those products and services which are best in terms of quality, performance and something unique. In this era marketing managers started focusing on producing superior products and improving them over time. So in this era the quality of products became the center.

Although both production era and product era are important in the overall mix of healthy marketing, there can be a problem with the relevance of both the production and product era, as they may can lead to a symptom which can be called as marketing myopia. In Production era and Product era companies tried to design their products without considering customer requirements, like some car manufacturers and many insurance companies as well as finance intermediaries .No doubt they had hard sell. There was a danger in improving production efficiency or product and not realizing that the marketplace may change. Marketing managers become victims of the “better mouse trap” fallacy, because they were believing that a better mouse trap will help them in getting people to their

Selling is only one integral part of the marketing mix. As per the management and marketing guru Peter Drucker “One can assume that there will always be a need for some or the other selling. But the goal of marketing is to make selling superfluous. The target of marketing is to know and understand the customer so that the product or service suites them and sale happens by its own. Ideally, marketing should result in a customer who is ready by his own to buy. After all this only one thing requires which is availability of the product or service.”

The Marketing Era

Evolving from and challenges of the first three concept eras of marketing, this era holds the key for achieving organizational targets which consists of being more effective and smart than your competitors in integrating and coordinating the activities of market towards determination and satisfaction of the needs and wants of the markets where you are.

Marketing guru and Professor Theodore Levitt states, “Selling focuses on the needs of the seller where marketing focuses on the needs of the buyer. Selling is preoccupied with the seller’s need to convert his product into cash; where marketing is preoccupied with the idea of satisfying the needs of the customer by the product with the whole cluster of things associated with creating, delivering and finally consumerising