Chapter Three: Research Methodology

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CHAPTER THREE: Research Methodology 3.1 Introduction The general objective of this research is to investigate the relationship between employee behaviour on productivity at House of Monatic. The sub objectives of this research seek to investigate the relationship between the independent variables which are (bullying, rudeness, gossip and happiness) on productivity the dependent variable. The preceding chapters have established the overview and introduction to the study; the problem statement as well as the explanation thereof, against which this study or research is focused on. Furthermore, chapter two has provided the literature review which is a background to the study against which the relationship of the variables will be considered.…show more content…
Kuhn defines a paradigm as “an integrated cluster of substantive concepts, variables and problems attached with corresponding methodological approaches and tool”. Therefore a paradigm implies a blueprint, structure and framework of scientific and academic ideas, values and assumptions (Olsen, Lodwick, and Dunlop, 1992:16). According to TerreBlanche and Durrheim (2009:98), research paradigm is an all-encompassing system of interrelated practice and thinking that define the nature of enquiry. Moreover Collis and Hussey (2009:55) say that, a research paradigm is deemed as a “philosophical framework that guides how scientific research should be conducted.” Collis and Hussey (2009:55) classified research paradigms into two philosophically distinct categories as positivism and interpretivism. The classification of these two paradigms gives a more general understanding and is considered ideal for this study. The diagram indicating the research paradigms is shown on the next…show more content…
The key features of these two paradigms include the need to test the theory to describe the phenomena and to understand the phenomena there must be social interaction-talking to people. These paradigms are explained below and the one that fits in this research shall be identified. 3.2.1 Interpretivism In order to understand and explain the phenomena, interpretivism involves a hands-on approach and social interaction. The reason it is done this way is because the reality is based on people’s perceptions, for example, “why are employees dissatisfied?” (Collis and Hussey
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