The Role Of Social Media In Public Relations
Public relations play a major role in business and government organizations day in and day out. These public relation professionals act as liaisons between there company or government entity and the public interest that surrounds them. Public relations professionals work to obtain free publicity for their client and are regarded as experts in media relations. They're often asked to train employees on how to effectively communicate with the media, particularly during print or TV interviews (Roos, D 2007). With this in mind, it must be assumed that the reputation of the public relations professional must be good. Take that into consideration and combine it with the power of social media and you have the ability to reach tons of people daily in …show more content…
This traditional method of doing business was very effective however it lacked that personal connection element. Stepping into the present day, social media has changed the world forever by allowing people to connect on a more personal level and to maximize influence while expanding its outreach worldwide. The election of Donald J. Trump is perhaps the starkest illustration yet that across the planet, social networks are helping to fundamentally rewire human society. They have subsumed and gutted mainstream media. They have undone traditional political advantages like fund-raising and access to advertising (Manioo, F 2016). There is no doubt about it that the power of social media is real and many small businesses, corporations and government entities have deployed this power as a way to market, recruit, raise funds, etc. The sky is the limit when utilizing social media …show more content…
(n.d.). 7 Things a Business Should Never Do on Social Media. Retrieved March 17, 2018, from https://www.thebalance.com/what-not-to-do-when-using-social-media-for-business-2951711
Manjoo, F. (2016, November 16). Social Media's Globe-Shaking Power. Retrieved March 16, 2018, from https://www.nytimes.com/2016/11/17/technology/social-medias-globe-shaking-power.html
Newsom, D., Turk, J. V., & Kruckeberg, D. (2013). This is PR: The realities of public relations. Australia: Wadsworth Cengage Learning. pg: 1-21
Roos, D. (2007, August 28). How Public Relations Works. Retrieved March 16, 2018, from
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