Propaganda And Interpersonal Communication Theory

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INTRODUCTION Language is the set of symbols through which consumers understand the world around them by consuming and at times themselves creating highly personalized messages on interpersonal and mass communication levels. Propaganda involves the production of ‘information’ as well as its dissemination. Christopher Simpson, in his classic book titled “Science of Coercion,” saw propaganda as a part of coercion . Propagandists use production and dissemination to manipulate the opinions of target audiences through propaganda by tailoring messages in the media to impact the connotation with which the target audience is bound to sway on a particular topic. In order to understand the impact of propaganda on a society and its effects on personal lives of a target audience, researchers need to study interpersonal communication theory and its association with propaganda. The research will first define propaganda, review the evolution of propaganda and analyse its historical use, especially in times of war. It will also compare different propaganda models. Last but not the least, it will debate the dialogical approach to war propaganda in order to understand its different modes. RESEARCH QUESTION How Uncertainty Reduction Theory (URT) combines with the 19 Principles of Propaganda and Radical Milieu concept to lend insights to current Islamic State of Iraq and Syria (ISIS) war propaganda? What well-founded propaganda theories is ISIS basing its propaganda on and what techniques it is

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