Propaganda Model Of Mass Media

734 Words3 Pages
The propaganda model is a conceptual model in political economy advanced by Edward S. Herman and Noam Chomsky to explain how propaganda and systemic biases function in mass media. The model seeks to explain how populations are manipulated and how consent for economic, social and political policies is "manufactured" in the public mind due to this propaganda. The theory posits that the way in which news is structured (e.g. through advertising, concentration of media ownership, government sourcing) creates an inherent conflict of interest which acts as propaganda for undemocratic forces. The propaganda model views private media as businesses interested in the sale of a product—readers and audiences to other businesses (advertisers) rather than that of quality news to the public. Describing the media's "societal purpose", Chomsky writes, "... the study of institutions and how they function must be scrupulously ignored, apart from…show more content…
Since the majority of the revenue of major media outlets drives from advertising (not from sales or subscriptions), advertisers have acquired a "de facto licensing authority". Media outlets are not commercially viable without the support of advertisers. News media must therefore cater to the political prejudices and economic desires of their advertisers. This has weakened the working class press, for example, and also helps explain the attrition in the number of newspapers.
Then, the filter that they use Sourcing Mass Media News by Herman and Chomsky argue that “the large bureaucracies of the powerful subsidize the mass media, and gain special access to the news to get the info, by their contribution to reducing the media’s costs of acquiring and producing, news. The large entities that provide this subsidy become 'routine' news sources and have privileged access to the gates. Non-routine sources must struggle for access, and may be ignored by the arbitrary decision of the

More about Propaganda Model Of Mass Media

Open Document