Google Pay Per Click Case Study
Google pay per click (Retargeting)
What is Retargeting?
The retargeting remarketing or (as Google called) is a strategy to display ads or some kind of message to users who visited your site before.
The idea behind this strategy is to communicate with those who have already shown an interest in your products and services.
Retargeting is used by many companies in their digital marketing strategies and we see very often applied in sectors of retail (online shopping) and the travel industry.
A very clear example of retargeting is when a user adds a product to the shopping cart but for some reason does not end the process.
With retargeting, the advertiser has a "second chance" to be able to show ads within the Google display network in Facebook
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Did you past that you talk again in the coming days asking you thought about super promotion that has not yet tapped?
We could say that this is a strategy of "retargeting" in the offline world and is highly effective (believe it or not)
Some advantages of using Retargeting:
1) Best rates clicks and CTR's
According to the company AdReady retargeting campaigns can increase response ads in more than 400%.
And no wonder.
Most retargeting campaigns that I work with have a higher than any similar campaign CTR.
2) Increased return on investment (ROI)
Companies like Watchfinder have seen investment returns of up to 1,300%.
The return on investment is the best way to measure whether a digital advertising campaign is working properly.
Undoubtedly retargeting campaigns generate above-average returns due to investment customizing messages and ads to users who are closest stages in the buying decision is.
3) more personalized ads
Did you past that once an ad that has nothing to do with something that interests you?
Unlike the above, with the retargeting we can show very personalized ads based on the behavior and interests that show users on our
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According to an analysis WordStream cost - per - click retargeting campaigns are 5 times cheaper than the overall average.
Steps to implement Retargeting
By now you know more than 99.99% of the population about retargeting
You know what it is, how it works and what the advantages of retargeting. Now the next thing is to know how to implement it ... right?
1) Select a platform ad
As you must know, we can use the retargeting on different platforms such as Google AdWords, Facebook Ads, Ads Twitter, Instagram and even LinkedIn.
Not to mention other platforms like AdRoll or Perfect Audience also allow us to retargeting.
The first step is to choose a platform. I recommend starting with Google AdWords and Facebook Ads that are those that are broader now.
2) Implement tracking code
The next step is to implement the code tracing in the HTML code of your website. This code is generated from each of the platforms mentioned above and must be implemented in the of your entire website.
I recommend using Google Tag Manager that lets you implement the various codes in a simpler way. Each ad platform has a different code retargeting. That is, there is a single AdWords remarketing code, another code of Facebook Ads, another of Twitter,
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