Pros And Cons Of Celebrity Endorsement

It has also been seen that one quarter of all advertisement use/feature a celebrity to endorse a product or brand. This validates the effectiveness of celebrity endorsements as a means of persuasive communication. It has the potential to enhance audience attentiveness, make the ad more memorable, credible, and desirable and add glamour to the endorsed product (Spielman, 1981). Early researchers have found that celebrities are more effective than other types of endorsers, such as ‘the professional expert’, ‘the company manager’, or ‘the typical consumer’ (Friedman and Friedman, 1979). Using celebrity endorsers, companies may easily crack into consumer’s symbolic association to an aspirational reference groups, as celebrity endorsers are perceived as dynamic, attractive and likable (Assael, 1984;

• How can celebrities be effectively used in changing consumers buying intention? • To understand consumer perception about celebrities in advertisements. • Advertisement budget will be effectively and efficiently used by managers Academic Since my research is focusing more on practical side. My research will help researchers to

Brands chose celebrities who attractive, physical appearance, and athleticism to promote them on their platforms. " The most effective celebrity endorsements are those who seem close they would be an authentic customer of the product or service that they promote." (Celebrity endorsement on Social Media are driving sales and winning over fans) Big name celebrities are the ones that brands goal for. They Frequently use Instagram to promote the brands products without people ever knowing.

The same thing can be seen with Taylor Swift and Louisa Wendorff ’s cover “Blank Space // Style.” After tweeting the video, views on Wendorff’s cover increased to over 22 million views. By establishing credible celebrity sources, it can clearly be seen they truly do affect how popular a video becomes and can help YouTube videos go

Nike spend a lot of money on marketing and creating products. Nike has created products with high quality in almost every sport around the global. Nike boosted their credibility and reliability, by manipulated uses of Ethos, Logos and lastly Pathos. I selected nike's ad because it on TV commercials. Nike's logo and slogan catches people's attention.

By using these rhetorical elements, Amazon is able to make their product seem like an essential part of every household, while keeping their audience laughing. Amazon uses these rhetorical devices to persuade their audience into buying an

the Alexa commercial during this years super bowl ranked highly by critics, used tactics such as humor and celebrities that grabbed the attention of enthusiastic fans. The commercial featured celebrities such as Cardi B. and Rebel Wilson. The more popular a commercial becomes (such as Alexa,) the better the sales for the company. When Alexa loses her voice, multiple scenarios take place with the replacements for Alexa: the celebrities. The Alexa commercial switches rapidly through different scenarios, each one using different celebrities and humor (Alexa,2018.)

The original story was by Andrew Stanton. Having good actors and directors proves to make a very successful movie, just like “Finding Nemo” was, and many famous companies took interest in the movie and gave great reviews. A well put together movie with great dialogue is what many people look for in a

2.3.5 Celebrity-brand/product Congruence While analyzing the influences of a celebrity endorser on consumer attitudes and behaviors, it is critical to take into account of the celebrity-brand/product congruence, is also referred as the match-up hypothesis, which is another important stream in celebrity endorsement research. The match-up hypothesis concerns the necessity for an appropriate fit or a match between the celebrity and the brand or product being endorsed (Ilicic & Webster, 2011; Till & Busler, 1998). Kahle and Homer (1985) also depicted that there should be a fit or congruence between a celebrity endorser and the endorsed product or brand. Advertising effectiveness is enhanced when the celebrity endorser’s image fits or matches with

It is with no doubt known that celebrities are commonly seen in adverts being marketed by significant brands that offer products or services. This form of activity is known as celebrity endorsements, whereby the celebrity is enrolled into a brand and is used as a resource to market the products and services of the brand to the consumers, in a way that will make them desirable to the potential consumers and in return for the brand, an increase in sales and a change in the perception of their viewers regarding their brand, which positively impacts their buying behaviour. But why specifically a celebrity endorser one might ask? Basically, a celebrity is defined as someone who enjoys public recognition and is commonly well-known by the population resulting to them having a large influence on individuals in a society.

It gains a lot of traffics within a single day. A person can easily get a lot of views. It is easy therefore easy for an artist’s video to go viral. Huge popularity in an artist’s video As stated earlier, worldstar hiphop has a lot of fans. This is very advantageous for both upcoming and established artists.

We all see ads, whether they are on tv, in the newspaper, or on our phones. Many of these ads show famous celebrities using products to make viewers think that the product is better just because they use it. But are these marketing tactics going to far? How do we know that the products we are buying are exactly what the companies say they are? And how can we stop misleading advertisements from spreading lies?