Advertisement Analysis: The War Between BMW And BMW
Question 1
1.1 Triumph: Magic wire.
1.2 This advert clearly communicates Triumphs brand image. It asserts triumph as a brand that cares about making women lingerie comfortable over the years.
The potential consumer is assured to find comfort and support in using the product by using the demonstrative illustrations of the product. There is evidence of a conducted market research where triumph states ‘… and in 2013 surveyed more than 12 000 women in seven countries’. (Leshababne, 2016) Which assures women that Triumph Is a brand that genuinely cares about their consumers and designs according to their needs.
Question2
2.1 This is pulse.
2.2 This advert stimulates primary demand. This is a campaign ad to encourage people to take the “pledge”
…show more content…
This advert was the beginning of an advertisement war between BMW and Audi. Audi and BMW are quite similar car brands both with luxury, speed and design as their selling point. There has been comparison over the years circulating in media between the two brands and Audi decided to take on BMW.
“Advertising has become more fierce, now corporate are directly using other brand names to show that they are better”, this is according to (Nitisha, 2015).so; Audi was notifying BMW that they are still the best.
(Nitisha, 2015)
Question 7
7.1 lets be slim advert.
7.2 This ad is dishonest. Sandy Harris gives a testimony that she lost almost half her weight after using just one pill (Anon., 2016). The advertiser takes advantage of people who are desperate to lose weight, making it seem as easy as taking one pill only. It is stated in the ad that it can be used with chronic medicine for diabetes and high blood pressure and has no side effect at all. This statement is not true, according to (Web MD, 2005 - 2016) the glucomannan mentioned in this ad may interfere with blood sugar control which could be hazarders to high blood pressure and sugar diabetes
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