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Digital Marketing Essay

1528 Words7 Pages

Digital Marketing Stuart Carroll

Digital marketing, specifically online, has become the most widely used form of advertising for a product or service and is something that is constantly evolving, becoming the primary method of marketing to consumers for many companies. E-Marketing in particular has overtaken TV, radio and print media since the end of the twentieth century and start of the twenty first century.
The global reach of e-marketing is something that cannot be competed with.

Facebook

Facebook, for the most part, can prove to be a very effective tool when targeting your desired demographic for your business. Like any other form of marketing, it is not without its downsides. The following will outline the …show more content…

This makes it more challenging for smaller businesses (Luo, 2015). The only way a potential new customer could hear of your business is either by seeing what pages their friends like and follow or competitions their friends like and share. This is why this form of marketing is mainly suited to keeping in direct communication with your existing customers.

• A potential downside to having such a large global reach is dissatisfied customers. Unhappy customers frequently publicly post a complaint on a company 's Facebook page. These posts usually amass a large amount of likes in a relatively short period of time. These posts usually get a lot more attention than a positive one. This can seriously negatively affect a company 's customer base. It essential to handle these kinds of situations appropriately in order to minimize any potential damage to the company 's public image and not tarnish their reputation. Word of mouth is …show more content…

- Browsing the web on mobile and on tablets has almost completely taken over the likes of laptops and desktop computers. For this reason companies must be thinking mobile first when considering the design and layout of their website. According to Google, more searches online were made using a mobile compared to searches made by PCs and/or laptops (Sterling, 2015).

Web analytics

Web analytics is something used by companies online in order to gather information about their customer’s browsing habits. It can be used as a form of market research. Web analytics can help find out things like the number of daily visitors to a website, which pages receive the most traffic and how effective new advertisements put on to the website are by comparing number of visitors before and after the advertisement was uploaded.
Launched in 2005, Google analytics is an example of a web analytics tool used by many businesses, which is provided by Google for free. The figures for the number of websites that use Google analytics has been estimated as being up to 50 million (McGee,

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