Essay On The Pros And Cons Of Email Marketing
10 Pros And Cons Of Email Marketing To App Development Company
Email marketing refers to any form of promotion of goods and service that is done via email. There are basically two forms of emails when it comes to email marketing; transactional email and direct email. Transactional emails are emails that are initiated by a previous contact or interest by the recipient of the message. It is used to confirm or extend a previous understanding or arrangement between the business and the customer. Transactional emails have higher open rates compared to direct emails. Example of transactional email includes; password reset email, order confirmation email, receipt email etc.
Direct emails, on the other hand, are emails sent solely for promotional purposes. They are not initiated by a
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Easy to create:
Emails for marketing are easy to create, it can take just a few minutes to create amazing offers that can earn you huge bucks.
Cons:
1. There are everywhere:
Virtually every business is involved in email marketing, thereby causing a burden on receivers. Every day people receive several emails from different businesses. Only 1 out of every 5 business emails get opened. Meaning the bulk of what you will send out will not be opened and will get deleted. If your email gets ignored and deleted enough, soon it will automatically be sent to the recipient junk folder.
2. Spam filters issue:
Spam filters are one of email marketing worst nightmares. They take out emails, not allowing the recipient to even see them. The only way out is if the mailing address is added to the safe list.
3. It needs to be consistent:
For email marketing to work then there needs to be a level of consistency. Email marketing requires a regular update. You have to constantly keep in touch with your audience. If your emails are inconsistent, then there is the chance your business will be regarded as unreliable. And no one really wants to do business with a company that can't be relied
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