Fast food is considered popular because it 's convenient, it 's cheap, and it tastes good. But the real cost of eating fast food never appears on the menu. Fast food marketers marketing to children and adolescents has skyrocketed throughout the last century. According to The Centers for Disease Control and Prevention, funded by the government, "In the United States, the percentage of children and adolescents affected by obesity has more than tripled since the 1970 's" ("Healthy Schools"). In fact, this statistic is predicted to increase significantly as fast food restaurants are continuously being built everywhere in the U.S. Fast food restaurants are everywhere.
First, the following quote shows how fast food is becoming more accessible to people. “ In 1970, Martinsburg had six fast-food restaurants; today it has more than forty.” (McJobs by Eric Schlosser and Charles Wilson) This supports my claim because it shows how fast food has become more accessible to all people and this is good because fast food is a valuable source of food for some people. The fact that more than a third of american kids eat fast food every day proves that. (newsweek) Second, the following quote shows that fast food companies produce consistent and inexpensive food for people. “The strict rules at fast-food restaurants help to create food that always tastes the same.
Shoppers save more than 5% on shopping at Walmart (Charles). Not only it attracts shoppers, walmart make money from it. Just like Sam Walton said “If you sell stuff less, you sell more, you make more” (Goldman). Sam was right because of how much success he has had. On average 200 million people visit Walmart every week (Goldman).
For example, he tells us that in 1970, Americans spent $6 billion on fast food, in 2001, $110 billion. He presents this numbers as a growing concern as now fast food is taking over the nation’s food industry. The author also makes an emphasis on the speed of the service keeps driving its sales. In class we discussed how one of the values driving fast food and the poor food industry was speed and convenience. In today’s fast paced lifestyle, a meal where you don’t even have to get out of your car to purchase and consume is as
Achieving this ambition demanded vision, guiding principles, strategic intent and an audacious growth agenda. Famous Brands continues to receive the rewards of being a leader in the fast-food market .This week, Famous Brands reported a 14% increase in revenue in its South African market to R615 million in the year ended March 28. In the same period, it opened 213 new restaurants across its brand portfolio, which is some of South Africa’s favourites -Wimpy, Debonairs Pizza, Steers and Tashas. ‘’To stay sustainable you should always put in place what growth you are going for and that is exactly what famous brands has done: • We are about building capability and scale across Brands, Logistics and Manufacturing. • We are obsessed with being close to our trading partners and consumers.
STRATEGIC MANAGEMENT CASE STUDY: MCDONALD’S CORPORATION 1. INTRODUCTION McDonald’s Corporation is the world’s leading fast food restaurant chain with more than 34,000 local restaurants serving approximately 69 million people in 119 countries each day. More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local franchisees. Its revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants (McDonald’s, n.d.). The organization view themselves primarily as a franchisor and believe franchising is important to delivering great customer experiences and driving profitability.
11) Whilst not technically a food, the benefits of the coffee bean along with its immense popularity afford it celebrity status on this list. Coffee has been proven to boots the metabolism and aid in the burning of fat cells, lower the risk of developing diabetes and recent research indicates that it can reduce the chances of developing Parkinson’s and Alzheimer’s by up to 65%! Furthermore, coffee contains vitamins B2, B3 and B5, whilst also being a respectable source of manganese, potassium and magnesium. Whilst the percentages of these nutrients hovers around the 10% of an adults recommended daily allowance per serving, when factoring in that very few people stop at just one cup of coffee per day, this quickly has a cumulative effect making coffee a goldmine of nutritious health. For the most healthy caffeine fix, stick to a regular black coffee without sugar, add milk if preferred, and if you can’t keep the sugar away, keep it to a minimum!
Because of the growing fast food industry, an abundance of these inexpensive meals containing empty calories, little fiber, and high amounts of fat are now easily accessible to adults and children. According to Fast Food Nation, “the rate of obesity among American adults is twice as high today as it was in the early 1960s. The rate of obesity among American children is twice as high as it was in the late 1970s” (240), and according to a nutritionist at the University of Colorado, James O. Hill, “we’ve got the fattest, least fit generation of kids ever” (240). A failed number of attempts to reduce the possibility of obesity in customers by introducing healthier dishes on their menus demonstrates how much the fast food industry has changed the way we live and eat. Another major theme discussed in Fast Food Nation is manipulative advertising.
Looking at the competitors, Domino’s has been evenly prized with Pizza hut. But the prices are high as compared to KFC and McDonalds. Affordability is the key to the success of Domino’s. To maintain the price level many new and innovative schemes are launched regularly. It gives its customers value for one’s money always.
• Technologic advances such as 4G have catapulted this market. 5. Conclusion To conclude, Just Eat is not a new a FEM. Since almost 10 years ago is working and growing within the UK takeaway food market. All the data here exposed suggests a nice future for the firm, consolidating itself as the number one takeaway food service in the UK with still plenty of room to