Quarterly Journal of Economics. 76(1), pp.163-166 15. Kee, H.L., Neagu, C. and Nicita, A. (2013) 'Is protectionism on the rise? Assessing national trade policies during the crises of 2008. '
Individual vignette Many multinational companies seek to enter the Chinese market with the objectives of significant increase in profit and a large expansion of the market share. However it is not all of the powerful corporations that succeed in the Chinese market and there can be many reasons for this outcome. To name a few of the big corporations who have struggled in China we see Mattel, eBay and Home Depot. In the following vignette I will discuss the business situation of Home Depot an why it failed to enter China. The failure of Home depot in the Chinese market In 2006, Home Depot Inc., the world 's largest home improvement chain, entered the Chinese market with 12 stores situated around the big cites of China.
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Conclusion IV. References "Equity Modes." Entry Strategies into Foreign Markets. Accessed October 24, 2016. http://entrystrategies.weebly.com/equity-modes.html. Hanks, Gerald.
Conclusion As one of the four ancient civilizations, Chinese culture has made outstanding contribution to the development of the world since ancient time. And in recent years, there are more and more Confucius Institutes being built all around the world,which shows that our Chinese culture become much more popular than ever. In short, Chinese culture is the accumulation of Chinese history, which makes Chinese culture colorful and prosperous. As Chinese citizens, we should learn and inherit the excellent Chinese traditional culture, because it can guide us to become a better person. Work Cited: Boye Lafayette De Mente.