Pros And Cons Of Health Service Advertising
Advertisement, as referenced by Richard Thomas in Marketing Health Services, refers to any paid form of nonpersonal presentation or promotion of ideas, goods or services by an identifiable sponsor transmitted via mass media for purposes of achieving marketing objectives (Thomas 74). As presented by the challenge, some find the idea of advertising problematic but with all the possible benefits of advertisement, how could anyone shy away from the convention of a tool that can bring acknowledgment to a blossoming or even worse, struggling product or organization? In health services, advertisement can be presented in the many forms of advertising: brochures, posters, publications, television/radio; yet, some choose not to display. Why? In the following paragraphs, I will discuss the pros and cons associated with health services advertising, as well as my position on health services advertising.
Any probable position in life will have pros and cons and advertising in health services is no different. First, I will discuss the general pros associated with health services advertising.
Pros:
1. Increase profits: Advertisement in health services can create consumer awareness to certain services; thus, creating an increase in profits. For example, a pharmaceutical company
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However, as I undoubtedly exhibited, I myself, feel that the advantages of advertising are extremely too astounding to pass on. When executed properly through thorough research and time, the benefits of advertisement will allow any health service product(s) or organization to flourish in astonishing numbers. Nonetheless, it is the decision of the health service organization to decide for themselves if the good outweighs the bad. In the end, whatever decision is made, it should be a decision that is well executed without
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