Advertisement, as referenced by Richard Thomas in Marketing Health Services, refers to any paid form of nonpersonal presentation or promotion of ideas, goods or services by an identifiable sponsor transmitted via mass media for purposes of achieving marketing objectives (Thomas 74). As presented by the challenge, some find the idea of advertising problematic but with all the possible benefits of advertisement, how could anyone shy away from the convention of a tool that can bring acknowledgment to a blossoming or even worse, struggling product or organization? In health services, advertisement can be presented in the many forms of advertising: brochures, posters, publications, television/radio; yet, some choose not to display. Why? In the following paragraphs, I will discuss the pros and cons associated with health services advertising, as well as my position on health services advertising.
Individuals with insurance visits the physician office when sick but also when healthy. Should be more prone to follow up treatments and also be emotionally relief. Having insurance should promote healthier lifestyles but it is not always the case. Having medical insurance could also encourage unhealthy behavior. Because of medical care, individuals could visits the doctor office for everything, ask for unnecessary laboratories or being reluctant to have healthy habits due to medical services coverage.
Evaluate alternative solutions: In this section we need to evaluate our alternative solutions so that we can understand all the pros and cons to ensure we make the right choice. Some alternatives may seem appealing but implementing them may not be realistic. Starting with the first option, I think the hospital staff does need some coaching to remember the mission of the hospital but it must be recognized that their department is not being utilized for its intended purpose which can understandably cause resentment and hurt motivation. This alternative is important but should not be the main initiative in my opinion. The second program to provide the community with an education about what constitutes a medical emergency, in my opinion, is beneficial and would potentially stop unnecessary ER visits.
Other than that,there are too much internal focus.The criticism on balance scorecard including the encourages towards an internal focus.Then, the measures missing in balanced scorecard have attention in national and having it critical in the management of health care.As example,on patient safety like related infections on care,daily hygiene and also prevention programs .As it was not the part of balanced scorecard system,it indicates the validity by balanced scorecard may be questioned. Beata Kollberg Mattias Elg,
4. DISADVANTAGES OF PRIVATIZING THE PUBLIC HEALTH CARE SYSTEM With the current economic status, privatizing the public health care system may not be the best option. The involvement of the private sector in the provision of health service would perhaps free the government from focusing on health promotion and primary health care. However, it will certainly create unpleasant ripples, which cause effects in a number of ways. The provision of health service on public health arises from the private sector’s focus on operational policy rather than allocate efficiency.
As with general tourism definitions, some wellness tourism definitions place more importance on the supply side, whereas others highlight the demand side. Definitions referring to the supply side emphasize that tourism infrastructure is necessary in order to experience wellness tourism (specifically facilities that include health services and overnight guest accommodation). Other definitions focus on the demand side, there by implying that wellness tourism can be pursued without specifically designed tourism facilities and services. For instance, tourism activities such as hiking are also discussed as a wellness tourism activity (Brämer, 2003; Freidl, 2004).Smith and Puczko (2009), describe wellness tourism in terms of an improved relationship with the ‘self’ and by extension, with others and the environment at
1. Roles of State in Tourism Development for Dominican Republic 1.1. Marketing and Promotion of Destination As the government is a strong supporter of growth in tourism in the Dominican Republic, there was a 7% growth in tourism arrivals, reaching over five million visitors in year 2012. An increased budget of the Ministry of Tourism was increased by Do$2.5 billion in year 2012. The president of Dominican Republic, Danilo Medina, had a vision of achieving 10 million tourists in the next 10 years.
The focus then moves towards discussing the profits model adopted by majority of the players in this segment INDIAN EVENT MANAGEMENT INDUSTRY The event industry is one the fastest growing industry in India. Event industry in India is targeted to grow by 25% annually and is expected to reach $967. The event industry is expected to reach $768 million mark by 2014-15. Management fees of 17.65% service earned by its clients, the clients are also charged an additional 12.36% service tax on total billing amount. QUALITATIVE RESEARCH Objective / purpose • To acquire the knowledge of reasons and motivations • To provide insights into the setting of a problem, generate ideas or hypotheses for later quantitative
New Trends Over the past few months there have been a lot of articles on the relationship between technology and the tourism industry. There’s plenty happening, and so many things to be excited about and hopeful for. To summarize, here are five (5) ways that technology is set to transform the tourism industry. • Messaging According to data courtesy of a Skift report, it shows that across the social media sphere messaging has been the fastest-growing behaviour since 2010. Platforms such as WhatsApp, WeChat and Facebook Messenger each have more monthly users around the world than Instagram, Snapchat and Pinterest combined.
1 Introduction 1.1 Rationale of the research 1.1.1 Research context The health tourism is becoming more popular between the citizens of the first world countries, not just because the affordable prices but because the trust in some of the third world countries is getting higher. There are several motivations which drive medical travelers to search for health care treatments outside their home country such as the price, the professionals’ skills, the technology used and the offered services. The proposed project examines the factors influencing the German patients’ choice regarding health tourism destination, this, to recognize the Colombia’s potential as a destination for the German market. In order to offer this kind of services to the people