Structuration Theory Of Entrepreneurs

The structuration theory views entrepreneurship and opportunity as a recursive dualism process in which the two cannot exist independently. In addition, the theory suggests that an entrepreneur is simultaneously enabled and constrained by the business context in the processes of discovering, evaluating and exploiting opportunities; at the same time the business context is constructed and reconstructed by entrepreneur’s actions (Sarason, Dean, & Dillard, 2006). In this sense, the process of recognizing and exploiting opportunities occurs when the entrepreneur creates “opportunistic environment” based on his or her interaction with the business context that is idiosyncratic to that individual.

The theory also proposes that an entrepreneurial

entrepreneur) perception of novelty of an idea, practice or object (Rogers, 1995). From that point onward, innovation takes form in bringing about new ideas (Van de Van, 1986), the process of creating new things (Holt, 1992), and carrying out successful creative ideas within an organization (Amabile & Conti, 1997). In the form of tangible product, innovation can also be described as identifying and exploiting opportunities to create new products (Van de Ven, 1986), which involves the conversion of something new into useful goods and services (Holt, 1992) that are socially usable (Martin, 1994). Commercially, innovation is the outcome of an innovative process, which consists of activities which result in new marketable products and services and/or new production and delivery systems (Burgelman, Maidique, & Wheelwright, 2001). Thus, innovation can refer to both the process of innovation and also the outcome of the innovation

In general, the deficiencies in one research stream have contributed to the development of another research stream in organizational innovation research. As such, the rigid assumptions in the diffusion of innovation research, and the static outlook and instability in organizational innovativeness research has shifted the focus of organizational innovation to the process theory research. In addition, the process theory enables the “why” and “how” questions in regard to organizations’ innovations creation up to