Pros And Cons Of Kodak's Strategies

7.0 PROS AND CONS OF KODAK’S STRATEGIES

It was a huge success when the company or firms able to internationalize their product or services and automatically make them able to generate more income compared to other companies that conduct the domestic area. In order to enter and expand into international market, a few strategies must be conducted. According to the case study, Kodak entered the Japanese market in 1905 due to the rising competition from Fuji in United States. Below are the lists of strategies adopted by Kodak in order to strengthen their position in Japan:- 7.1 Kodak control over the distribution and marketing efforts of its Japanese arm Nagase & Co. 7.2 Kodak joint venture with company named as Kodak-Nagase 7.3 Kodak

After Kodak decided to convert Nagase & Corporation into its own subsidiary, Kodak had taken a further step in which increased its workforce from 12 employees at the beginning to 4500 employees. Meanwhile, when Kodak has a huge number of employees it gave benefit to Kodak because it automatically will facilitate Kodak to enhance the number in production and delivered the finished product to the market. It also might help the customer to easiest obtain their desired product to be used in their life due to the huge opportunity to consume the product.

Apart pros, they also have cons for strategies adopted by Kodak. The first cons that can be determined are conflict arising between Kodak and Nagase Co. Before Kodak converts Nagase & Co. to its own subsidiary, Kodak had joint venture with that company named as Kodak-Nagase. Since Kodak originated from U.S, while Nagase & Corporation from Japan, it might have different understanding between both especially in terms of culture and language. Thus, conflict might happen between them in the process of getting familiar to cooperate together and to build chemistry for their joint venture in running the business in