Pros And Cons Of Mass Media
In the past, with not many choices to consume media, people might be familiar with radio and television which are considered the most common types of mass media in the last century. They are able to educate people from different areas to receive the same source of information. Even in the rural area where people cannot afford television, radio can at least provide news and entertainment for local people. No one can deny that these sources of information have been improving audiences’ lives and just in some few decades ago that the advanced technology has brought people “cable TV” that allow citizen worldwide to perceive the same media. No matter how far away you are from the source, live broadcasting on cable TV will fast deliver the news to your house. Or in case you are a big fan of Premier League Football, you can be sure that you will not miss any of the matches – only make sure that you can wake up at 3 am sometimes!
However, as time passes by, we figure out that the same old kind of mass media like radio and TV have some flaws. The most notorious one is that it is a one-way communication which audiences can only watch it without giving feedback to what they have heard or watched. One good example of this drawback might be when we see some bias in TV report. If the channel or reporter is not ethical, information consumers might be misled by fault news.
Luckily,
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For instance, the civil wars in Libya and many other African and Arab countries were ignited by a group of Black Berry and Facebook users who, in the past, have never been allowed to give political opinions anywhere. Because these types of communication are sometimes difficult to be controlled by the government, citizen are more free to participate in some idea sharing which finally causes the political turmoil in the
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