The last thing you want is to become a poster boy for unethical business behavior. Unethical marketing, on the other hand, can send wrong signals about your products and services, destroy your brand’s reputation, and possibly lead to legal problems. This explains why you should avoid them like a plague. Here are five unethical marketing and business practices that you should stay away from if
Therefore, lying in order to achieve something, such as marketing goals, would be considered unethical in accordance to the universal approach. Kant expands this approach: “Whenever you manipulate others for your own ends, you are using them as a means to get your way, not treating them as uniquely valuable individuals” (Ch. 3 Duties, p. 40). I am uncertain if one can assess the work of a PR or Marketing specialist as unethical, because they are not telling the truth (lying) to potential buyers – Companies do not necessarily recreate the truth. However, they sure do manipulate people’s buying decisions by persuading them of a/the truth through the use of strategic communication.
Belch and Michael A. Belch states that “If advertising critics really believe that persuasive advertising should not be permitted, they are actually proposing that no advertising be allowed, since the purpose of advertising is to persuade” (778) The impact of advertising can be seen from two different points of views. One from critic’s point of view and other is the marketers point. The critics are of the view that the advertisers are very power full and they can influence people into buying goods that they don’t require. Critics say that the marketers don’t follow the basic Maslow theory of needs. They induce the consumers to buy products that are not even on there needs list or surpass the basic needs.
4) Empowerment sounds unrealistic because advertising is driven by the need to increase sales revenue. The objective is to ensure as many people are aware of the product and are convinced that they should choose it over the rest. Consequently, only information that makes the product appealing to the consumer is shared and, in some instances, exaggerated to ensure the consumer ends up buying the product. The advertiser should provide information that will be accurate to ensure the consumer is not misled. However, the intention should be to increase sales not to empower the
Dilution is likely to lessen the reputation and uniqueness of a well- known trademark. Trademark dilution protection laws aims at preventing the infringement of famous and well-known trademark from losing their identity which is in the minds public associated with specific product. By recognizing the mark dilution the uniqueness and reputation of the mark is protected even if there is no area for confusion. Often it is seen that in the competitive market and growing world there takes place trademark dilution. Whereby a seller may manufacture and sell goods/services in the name of other registered trademark.
Introduction “The term ‘misleading advertisements, is an unlawful action taken by an advertiser, producer, dealer or manufacturer of a specific good or service to erroneously promote their product. Misleading advertising targets to convince customers into buying a product through the conveyance of deceiving or misleading articulations and statements. Misleading advertising is regarded as illegal in the United States and many other countries because the customer is given the indisputable and natural right to be aware and know of what product or service they are buying. As an outcome of this privilege, the consumer base is honored ‘truth in labeling’, which is an exact and reasonable conveyance of essential data to a forthcoming customer.”
Focus on directly addressing customers disappointment, based on the outcome of their research. Launching an advertisement campaign will help us to convey the changes that we have implemented, and identify the ways that they will more successfully meet consumers requirements. If consumers attitudes stem from social biases, targeting the markets and advertisement will help in the direction of creating impressions more encouraging to their product or service. For example, if customers view their product or service as a extravagance and this presents difficulties for us during tough economic times, rebrand it as a requirement or demonstrate ways that
The act Criminal Evidence Act 1992 Is to create an exception with respect to certain business records which presume that they are reliable even though hearsay. But this act was not drafted for the computer evidence. So it does not deal with questions like if a computer is operating properly in a given period A provision exists which is relevant to show that “in the case of information in non-legible form that has been reproduced in permanent legible form, [it] was reproduced in the course of the normal operation of the reproduction system concerned”. Here it focuses nly on the print out information and not the acquisition made by the information. So this act is of no help to decide whether the information captured is admissible as the functioning should be normal while the information was captured.
Prevention of fraud or improper conduct: The legal personality of a company may also be disregarded in the interest of justice where the machinery of incorporation has been used for some fraudulent purpose like defrauding creditors or defeating or circumventing law. Professor Gower has rightly observed in this regard that the veil of a corporate body will be lifted where the ‘corporate personality is being blatantly used as a cloak for fraud or improper conduct’. Thus where a company was incorporated as a device to conceal the identity of the perpetrator of the fraud, the Court disregarded the corporate personality (Jones v. Lipman) (Gilford Motor Co. v.
Now communications have chosen the best communication channels which will help them in their services. NEGATIVE AND POSITIVE OF DIRECT MARKETING Business that uses direct marketing benefits from their dealings when they are able to focus on their targets of promotion. This is because, it will be very quick and fast to measure the level of responses to improve the rate of response at which buyer wants your product or service. The other side of direct marketing is the rate at which the response to the product flows. The rate of response becomes very difficult to predict when there is a wide range of list of