Pros And Cons Of Network Society

1810 Words8 Pages
Mobile technology plays an essential role in the way we communicate with one another allowing to converse through a social online platform. With an extensive range of people sharing a connection to the changes in social media and how users in the online platform react as a whole, here is how to affect on socialization takes place. Manuel Castells, a key theorist on network societies states that Network Society “is a social structure that is made up of networks powered by micro electronic based information and communication technologies”. Castells has indicated three important factors that have led to the emergence of the Network. First, ‘the restructuring of industrial economies by globalization’, second, ‘the freedom-oriented cultural…show more content…
The collaboration of imbricating interest or ideas builds up ones’ opinion leading to another whole new level of interconnections and cultures. One out of a few society’s survival essential is normality. Sharable contents affect audiences to spread the thought of what we think is appropriate and also, draws in audiences with the same interest. However, once viral phenomena happened, it draws in the audience of the opposite interest as well. Social network not only contributes convenience for users to reconnect with old friends but alongside, users are able to be updated with the latest trend. Also, users, are able to commit themselves to a debate of the same interest. However ever pros have its cons and by that, the social network also caters negative effects to certain users. While many other users share contents and pictures, certain users tend to rely on virtual interaction. When the user relies too much on virtual interaction, this result with the lack of interaction within the real world and user tends to ignore their connection with the person that they are close…show more content…
Advertising main purpose is to create awareness about a particular services, however, Circle.Life decided to make a controversial turn. According to Coconuts Singapore, there is a massive rift of opinion in the social media. Due to their insensitivity to the actual real-life situation of poverty and world hunger, this controversy campaign ad received multiple of negative feedback and became a target for an online intervention. Despite the apologies, Mumbrella Asia states that the usage of ‘poverty porn’ for selling a Telco data is irrelevant and the fact that Singapore is one of the world’s richest countries, it’s comparatively hard to say that the nation is lacking. Again, as mentioned by Manuel Castells, the power in the concept of the network society is a vital elements due to the strong association and control over communication. The concept can be applied here in a context where the controversial content were displayed out into the public and by which, they have no control over the traffic flow of negative respond by the public and also the social media respond. However, Circle. Life has responded by thanking the netizens for bringing the campaign ad to attention despite the entire backlash. Yet this is not the first time they had engaged in bold marketing campaigns according to Marketing. Several
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