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Pros And Cons Of Online And Offline Shopping

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A World of Online Shopping and Offline Shopping
There is a growing debate on the issue of online and offline shopping in retail times that are constantly ever changing (Fitterman, 2013). Online shopping is an act of purchasing goods and services using only the internet, whereas offline shopping also known as brick and mortar is a traditional street side business that focuses on satisfying customer needs at a face to face level in a store that the business owns or rents. Therefore this essay will critically discuss the issues of online and offline services by further elaborating on the pros and cons of online and offline retailing.
Retailing is a process or activity of selling goods and services directly to customers using multiple channels of distribution to get the desired profit. Therefore, retailers such as Woolworths which is in the clothing industry now use online shopping websites to reach their desired profits. Retail stores that are already using the online shopping technique to sell their services turns out to be a majority of clothing and accessory stores, such …show more content…

Most customers still prefer to interact with product experts at a face-to-face level in order to know more and easily comprehend certain products, however online shopping does not allow customers to interact with product experts at a face-to-face level making it difficult for customers to understand certain

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