Title: SOCIAL MEDIA AND ITS ROLE IN MARKETING Social media is engaging with consumers online. According to Wikipedia, social media is internet-based tools for sharing and discussing information among human beings. Social media is all about networking and networking in a way that espouses trust among parties and communities involved. Any website which allows user to share their content, opinions, views and encourages interaction and community building can be classified as a social media. Some popular social media sites are: Facebook, YouTube, Twitter, Digg, MySpace, StumbleUpon, Delicious, Scribd, Flickr etc.
(Qualman, 2011) The historic invisible “walls” of the internet are being broken down daily, locally and globally. Social media touches nearly every facet of our personal and business lives. In business it isn’t just for the marketing and public relations department. Rather it is imperative for social media to be an integral part of a company’s overall strategy. Social media is living breathing and it touches every part of the organization from customer service to frontline sales.
Chapter 2 – Literature Review 2.1 Introduction Kaplan and Haenlein (2010: 61) describes social media as, a set of worldwide web based interconnected applications developed through the ideas characterised by technology that is underpinned by Web 2.0 which is the current state of internet evolution, to enable the generation and interchanging of data. In addition Mayfield (2008) mentioned that the discerning characteristics of social media involves contribution, accessibility, dialogues, groups and linkage, as compared to traditional media which only delivers content, whilst social media encourages agile user engagement (Allen & Overy, 2012). Grahl (2014), founder and president of Out:think categorises social media into six main types, being
ABSTRACT: This paper explains the importance and budding popularity of social media analytics, which are the tools used for quantifying, exploring, analyzing and interpreting the results of interactions between consumers and products. Social media analytic tools can help different brands and corporate, apart from listening to and connecting with their community, study their behavior, geographical source and acceptability and tap the resources at the optimum. This is achievable because the social media is communicating through various social platforms and thereby allows companies to reach out to their audiences and interact directly. The paper further focuses on Key Performance Indicators (KPIs) such as customer sentiment, brand reputation and
SOCIAL MEDIA Social media is an internet-based communication tool that is widely used by almost everyone around the world. Nowadays a lot of social media users from around the world, the percentage will continue to grow every year. Because in this era globalization, social media and internet are important for everyone. In addition, social media also have a negative impact if used continuously, such as Reduced Productivity, Addictive , Waste Time, and Porn. The use of social media does have a positive impact that is very easy for us to communicate and find out what is in this world.
Social Media, a group of websites and applications that enable users to create and share content or to partake in social networking, is the current sensation that is literally taking the world by “electronic” storm. Social Media has existed well before it gained its recently massive
since the early 2000s, social media platforms have invaded and taken over public consciousness and has become essential to everyday life. No matter what kind of business a company operates in, it became an indispensable communication tool to connect and keep in touch with its audience. The field of intervention of social networks is much diversified. It can be the publication of posts on Facebook, the broadcasting of videos on YouTube, the sending of a snap or even the use of virtual reality. The Internet is being used by millions of people at this moment.
Social media is not just an activity; it is an investment of valuable time and resources. Importance of social media is an in-thing among the educational sector. These are computer-mediated tools that allow people or companies to create, share, or exchange information, career interests, ideas, and pictures/videos in virtual communities and networks. The social networking
Abstract In the world of digital, Social media is an effervescent construct, ripe with conversations. It has become the medium for all to connect and socialise, sharing monuments and melodies of their daily lives. It is these conversations that companies want to be intertwined in. Social media allows companies to open a line of communication with its customers, that wasn’t present with traditional media, providing a deeper level of communication and interaction. More and more corporations are taking advantage of the many social media outlets available.
Abstract: Social media is the social interface among people in which they create, share or exchange information and ideas in virtual communities and networks. Users of social media are escalating exponentially and it is changing the dynamics of social interaction by empowering them. In the society, the role of social media is very crucial as media creates awareness, change the perception of people and helps in decision making. Social media has become the voice of the people by shaping the way information is transmitted to the public. The paper highlights how social media, can raise social issues effectively and is definitely a boon to our world, yet misuse or irresponsible usage can have negative effects on individual and society.