Three Steps In Engaging With Stakeholders

2.2 STAKEHOLDERS

A stakeholder is any individual or group that either positively or negatively, impacts or is affected by the choices and activities of an organization. It can likewise be alluded to as any individual or group who has a personal stake in the result of an organization's activities. Stakeholders are classified in view of the degree to which the choices of the organization influence them. We have the individuals and groups who are directly influenced by the choices of the organization, and there are the individuals and groups who are not specifically affected by the choice of the organization.

Cases of direct stakeholders include employees, creditors, contractors, investors, owners, customers, clients, consumers, shareholders,

Internal stakeholders are the individuals or bodies within a business (e.g., employees, managers, the board of directors, investors), while external partners are elements that are not within the business but rather think about or are influenced by its execution (e.g., customers, suppliers).

2.3 STEPS IN ENGAGING WITH STAKEHOLDERS

Following the (AccountAbility, 2011) model, the steps involved in engaging with stakeholders are:

Recognize Stakeholders and Key Issues

Profile stakeholders to perceive their interests, knowledge, and ability to engage and categorize or outline stakeholders in view of their impact on the organization. These are no impact, low impact, some impact or high impact. Alternative dimensions that can be utilized to outline stakeholders include reliance on the organization, proximity and so on. This can be refined through rating scales or different strategies proper for the organization and context. It is vital to prioritize which issues and stakeholders that are most imperative to the organization and to distinguish the legitimate and responsible representatives of each stakeholder.

Establish Objectives and

An innovation is "an idea, practice, or object that is seen to be new by an individual or another unit of adoption". "Communication is a process in which participants create and share information with each other to achieve a mutual understanding" (Rogers E. , 1971).

It is a theory that seeks to clarify how, why, and at what rate new ideas and innovation spread. Rogers argues that diffusion is the procedure by which a development is communicated over time among the participants in a social system. For (Rogers E. M., 2003), adoption is a choice of "full use of an innovation as the best course of action available" and rejection is a choice "not to adopt an innovation".

Diffusion research has concentrated on five areas: (1) the characteristics of an innovation which may impact its adoption; (2) the decision-making process that happens when people consider adopting a new thought, product or practice; (3) the attributes of people that make them more prone to embrace an innovation; (4) the results for people and society of embracing a development; and (5) communication channels used as a part of the adoption