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Appendix A: Annotated Bibliography Ahuvia, A. C., & Wong, N. Y. (2002). Personality and values based materialism: Their relationship and origins. Journal of Consumer Psychology, 12(4), 389-402. doi:10.1207/15327660260382414 The causes of materialism were defined by the work of both Belk and Richins. Belk 's ideas on materialism emphasizes the importance of personality.