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Pros And Cons Of Vertical Integrations

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We are in a time where competition continues to get tougher and the population continues to increase. In other words, this is the time for companies to step up their game and absorb has many customers as possible. The business industry is currently like a battlefield as firms are fighting for the attention of buyers. There are several ways businesses can go about this success, although the common strategic blueprint that many firms are undergoing, more than ever, are integrations. An integration is a fancier way of saying the term ‘merging’, for the sake of businesses, it is the merging of a company with either other companies and/or their suppliers. To do so, firms either carryout what is considered horizontal integration and/or vertical

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