Introduction The Information revolution is changing our daily lives. Along with the explosion of the Internet and social networks, online commerce is growing stronger than ever and plays an important role in the modern world (KIYICT, 2012). More than 85% of world’s online population has ordered goods over the internet during the recent year (Cheema, Rizwan, Falal, Durrani & Sohail, 2013). It can be witnessed that, online shopping brings about not only advantages but also disadvantages. According to Cimigo NetCitizens market research (2012), more than 50% of internet users agree that they can choose a variety of products through online shopping, but the level of trust in the security of online shopping is safe.
Thus, the easy accessibility of Internet usage has lead the consumers to shop online. A 2001 research by University of California, Los Angeles (UCLA) communication policy stated that “online shopping is third most popular activity on the internet after email
Online business owners know that consumers are looking for cheaper items online. Resulting from this, the online business owners will reduce prices in order to attract buyers. Customers are able to purchase the same items they want to buy in stores at a cheaper price online. Promotional codes are also available exclusively online, which knock down the prices of some products even more. Anamika S says, “Cheap deals and better prices are available online, because products come to you direct from the manufacturer or seller without middlemen being involved” (Top 10 Benefits of Online Shopping 1).
Whether we realize or not, the internet is actually industry that most expanded on this day (Saliyati Suhaimi, 2010). With the existence of internet in now, online shopping (OS) existed in the market. Online shopper has many competitors which competed among themselves to maintain in the market. 1.6.2 Safety Safety of goods is a very important thing. The customer deserves a complaint if an item that bought do not meet the requirements that had been pledged by seller.
Tourism has moved online. Ninety-six percent of travellers begin their research online. The half of all travel is researched and booked on the internet. E-Commerce continues to be an highly crucial aspect in the travel industry by making booking convenient for customers and being more worthwhile for travel provider. However, most of the online booking websites face a tough competition.
Online shopping is very convenient in recent years. Today the internet holds the considiration of the retail market. Millions and millions of people shop online. Online shopping has been shown to provide more satisfaction to modern consumers seeking convenience and speed ((Yu and Wu, 2007)). On the other hand, the buying product from the traditional market is continuing since years.
Although, online shopping was introduced, people still felt uncomfortable using their credit cards and giving their personal information to cyber-shops but with the time this has been changed. Due to easy payment options, good quality products and massive discounts, throughout the world online buying has grown exponentially in Indonesia. Growth of online shopping has been characterized by strong consumer demands and increase in variety of quality products available online. Online shopping is gaining huge popularity with time and purchasers from all over the world have become more comfortable about the security and on-time delivery of their products. This is the one area of merchandising that continues to have a positive outlook far into the future.
The other advantages of the online shopping for those who are like to doing an online business are there a lot of the variety that is mostly have the certain item that is only available to those versions of the business that exist in the hypermarket or the other mall. This online shopping allows the customers to find many products that they cannot be able to find in a physical store like a supermarket or the hypermarket. Other that, the marketing strategy of the mall, supermarket, and hypermarket is doing a promotion strategy such as using posters, sales about the collection or the product to attract people to purchasing
The key behind online shopping is due to the convenience (Eastlick and Feinberg 1994). The tool that measures convenience is by effort savings (eg: easy to find products) and location (eg easy to find locate store and finding parking space)(Lindquist , 2012). In virtual shopping, the characteristic of conveniences in the sense that products is delivered on time, easy to make order, and product is displayed accordingly (Lohse and Spiller 2009). Another reason that influence e-shoppers buying decision is due to the ease of ordering ( Eastlick , 2014; McDonald, 2010). According to Media Metrix(2010) online website generates more internet visitors to their website in comparison
2.1 LITERATURE REVIEW Online Shopping is a current phenomenon which has developed a great importance in the modern business environment. The evolution of online shopping has opened the door of opportunity to exploit and provide a competitive advantage over firms (Kumar, 2014). Since the late 1990s, online shopping has taken off as an increasing number of consumers purchase increasingly diversified products on the Internet (Zhou, 2007). Online shopping is among the most popular activities of the internet, yet the reasons why consumers buy online are still unclear. Although it is implied that consumer acceptance of online shopping is affected by different products not many studies have adopted this view (Keisidou, 2011).