Pros In Fashion PR

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henever publicists with successful careers in the world of fashion give interviews, there’s one thing we all want to know: How did they get started? While the path to success in fashion PR usually comprises a combination of proper timing, sufficient hard work and obviously luck, there’s no denying that it is a tough industry to break into. Publicists are of the belief that working in fashion may seem to be a glamorous affair on the front as one gets to meet celebrities, attend coolest parties in town etc, but the reality is there’s more going on that meets the eye and much of it is stressful. It is appropriate to say that the world of fashion PR demands professional to be fast-paced, exhilarating where working hours are long and work is extensive.…show more content…
To many it may even sound unpleasant but hierarchy is deep rooted and exists within the PR agencies. • Wear many hats A PR pro should be able to prioritise different tasks - face-to-face networking, participation, event organisation, identify targets, build strategies, crisis management, write press releases, communicate efficiently etc - when working with a fashion brand. • Insane work hours Working late nights and sometimes weekends have become a norm for the fashion publicists. The work culture of conventional PR doesn’t apply here. The world of PR is driven by quantifiable results and the growing prominence of digital landscape and social channels have only made it tough to handle. • Identify trends In PR, one must always understand the trends mainly related to the media. Getting a clear understanding of the media wave and use it for promoting your brand so that it fits in with the present trends. Can you become a fashion publicist? A mix between a journalist and a fashion connoisseur is required if you aspire to become a PR powerhouse in this world of glitz and glamour. So, the question that needs to be answered – Do you possess the right skills to become a fashion

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