Fashion Publicist Essay

700 Words3 Pages
henever publicists with successful careers in the world of fashion give interviews, there’s one thing we all want to know: How did they get started? While the path to success in fashion PR usually comprises a combination of proper timing, sufficient hard work and obviously luck, there’s no denying that it is a tough industry to break into.
Publicists are of the belief that working in fashion may seem to be a glamorous affair on the front as one gets to meet celebrities, attend coolest parties in town etc, but the reality is there’s more going on that meets the eye and much of it is stressful.
It is appropriate to say that the world of fashion PR demands professional to be fast-paced, exhilarating where working hours are long and work is extensive.
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The work culture of conventional PR doesn’t apply here. The world of PR is driven by quantifiable results and the growing prominence of digital landscape and social channels have only made it tough to handle.
• Identify trends
In PR, one must always understand the trends mainly related to the media. Getting a clear understanding of the media wave and use it for promoting your brand so that it fits in with the present trends.
Can you become a fashion publicist?
A mix between a journalist and a fashion connoisseur is required if you aspire to become a PR powerhouse in this world of glitz and glamour. So, the question that needs to be answered – Do you possess the right skills to become a fashion publicist?
• Reliable - You should be trustworthy for doing good job.
• Detail Oriented: You are attentive towards the small details.
• Consistent: Despite facing tough situation, you should be able to put your best performance.

The life of a fashion publicist is exciting when you are a believer of fashion and committed to hard work.
Did any of these revelations surprise you? Do share your opinion in the comments

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