Competition can also affect a company negatively when one company has a competitive edge. If one company has a more innovative product or service or provides better customer service, it will result in lower consumer loyalty for the competitor. This could result in the company going out of business if they do not step up and stand out over their competition. This can be said for companies in the business world who do not adjust to the market. If a company does not offer the same services as a competitor, it will likely fail, but if they both offer the same services, and develop a similar reputation, they will enhance each other due to competition.
Ebay should have a special logo to stand out from its competitor which currently does not have one. A unique and outstanding logo will grab attention from the online viewer. The logo should be bigger and placed in suitable area of the website to attract consumer. The logo design of ebay is quite alike google logo image which will confuse the online consumer and less creativity of logo will loss to attract consumer to visit their online website. It is important to create awareness of the company product and consumer recognition by using logo in the website.
Leading brands have focused on building partnerships and alliances to reach each and every segment which has enabled these companies to offer more variety of products, better quality convenience and content. Alliances with leading portals search engines and websites helps in generating traffic and can provide brand a competitive edge over online customers because of its availability. 2.3.5 Importance of Online Brand Alliances Online brand alliances is relevant to the entrepreneurial firms who are unable to reach a wide variety of consumers and by utilizing this alliance they may overcome the problem of reaching economies and accessing markets. It helps the online retailing websites to get more popularity among B2B operating companies and helps in generating traffic through ppc (pay per click). While on the other hand it helps brick and mortar brands to reach the users worldwide and developing a two way relations with its customers.
Social media has created an online “culture” that has changed the way people think and behave. Throughout the articles, Carr and Thompson have differences that can be beneficial but Carr insist that human beings are sabotaging themselves with the internet in today’s generation. While Thompson believes that there are enormous benefits that come from social interactions
Advertisers take this point of interest and make promoting system, which thusly could offer them some assistance with gaining more clients. The online networking environment is anything but difficult to apply and to achieve the achieve client. These advantages give persons comfort to accomplish what they are looking for. Individuals have a tendency to put stock in what their companions suggest. Facebook, Twitter, or My space is the most Prominent online networking website that individuals share their way of life, stories..., or even where they went for get-away.
Social media has, especially become a dominant platform for activists to communicate and raise their agenda (Shorter 39). Cyber activism is based on the fact that digital media is perceived to be revolutionary. According to Barker, digital media has characteristics such as interactivity, interconnectivity, and informational activity which assist in explaining the ease with which people that are not professionals can produce and edit as well as consume content (365). Jenkins highlights the fact that new media technologies have enabled the flow of content through many channels (11). This is shown by how sharing of content, collection of content through the search for images and publication in platforms that material could easily be shared.
Widen market online selling plays vital role in expanding the size of the market because the internet makes world global village. Many e-sellers offer their websites into different languages for creating demand for their products in various countries. List disadvantages of operating online: Disadvantage What steps will you take to overcome it? Websites costs We will cut cost making a long term contract with advertising agencies, also selecting the right place to advertise can cut extra
Authority is the power to influence or to command thought, behaviour or opinion. This is very powerful stuff and it can be used to build trust, respect and admiration when it comes to online marketing. You may have heard this phrase a lot of times before, but you have no idea how to actually become an authority in your particular field. Well, this article is going to outline the steps that you can take to become an authority in your particular field. Just what is Authority?
This is actually the kind of new form of marketing typically based on the efforts to create content that will attract the attention and will encourage the readers to share it across their social networks, which will bring both possibilities and challenges. The use of models and theories which are traditional has also challenged by the ever-evolving field of social media. Due to the fact of the global companies are changing their marketing towards social media marketing rather than traditional forms of marketing. Sainsbury’s also using the social media as part of their marketing strategy to attract and to increase loyalty of the
The first stage represents attention or awareness. It refers to the ability to attract the attention of the consumers and how do the retailers will make buyers aware of their products or services. In our modern world the presence of the internet has help a lot in the word of business especially when it comes to giving awareness of a product or service that a company offers. The second stage is interest (tdisdi.com) is one of the most challenging stages in the AIDA model. This includes demonstrating of product benefits and advantages instead of focusing only on its features, to make people get interested in their product.