Soft Drinks Swot Analysis

1. SWOT matrix is basically similar with SWOT analysis, yet, the result of SWOT matrix is ended up with grand strategy and it using quadrants to determine the conclusion of the new business condition. There are four quadrant in SWOT matrix and each quadrant present different condition which lead to having the best conclusion. The protein drink project belongs to the weakness – opportunity quarter condition, in conclusion, the weaknesses and opportunities are higher than the product’s strengths and threats. Therefore, the protein drink project could focusing and investing on some strategies such as focus on lowering price since the raw material is quite expensive by reducing the amount of production or search for alternative similar ingredients

The course has taught how to prepare external and internal aspects before start a new business since the two aspects are matter to determine and identify whether the business is profitable or unprofitable. To determine and identify the business, SWOT could determine from company point of view (internal aspect) and market environment point of view (external aspect) – related to the project, there are some points such as the product have strength in natural based product with no sugar added, have weakness due to the high cost of raw materials, lack of competitors and high price of competitor products as the opportunity to enter the market, and approval from BPOM as well as nuts and cocoa allergy as the threat. Analyze using SWOT matrix can help to learn on how to predict whether the business could move forward or not. In protein drink project, the SWOT matrix showing that the business is possible to move forward, because the business is in the third quadrant. In case the business is in fourth quadrant, the business can’t move forward. Moreover, Porter 5 forces has taught on how to determine the power of the 5 forces in relation to the new business, as well as provide big picture of the business obstacles. In protein drink project, the company need to aware of threat of new entry and threat of substitution. Hence, the company could make strategies to reducing the obstacles thus the business become more profitable. Furthermore, after learning the course, there are some considerable parts to change and fix. First, the SWOT analysis are not refer to the SWOT, and there is no elaboration of grand strategy. Second, the data to explain each forces are less, the analysis and the conclusion of Porter 5 forces are not refer to the description, the supplier power not providing strong explanation and data, thus the conclusion is bad. Third, there is no strategy to the considerable forces. In conclusion, the course taught whenever misplace to put the points in SWOT or Porter 5