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Proton Car Case Study

959 Words4 Pages

ABSTRACT- Globalization is seen as an essential part for Malaysian Automotive Industry (MAI). Through globalisation MAI can build their competitive advantage. Automotive industry mainly focused on sustainability, performance, quality and financial factors. Automotive industry in Malaysia is seen as one of the most important economic sector by revenue which mainly comes from the contribution of Perusahaan Otomotif Nasional (PROTON). The purpose of this research is to study the competence of PROTON cars in term of many aspects by surveying the Malaysian public which how they view PROTON cars as their national car. Furthermore, I would like to suggest the implementation of Knowledge Management (KM) in the Malaysian Automotive Industry. KM can be used as a tool to improve efficiency and competitiveness.
KEY WORDS: Competitive Advantage, sustainability, revenue

1.0 INTRODUCTION
Nowadays globalization cannot be overlooked in as many automotive industry around the world are competing aggressively to achieve customer satisfaction. Furthermore, MAI is longer a locally-based industry anymore as they are slowly becoming a growing force in the world automotive industry since the inception of PROTON in 1985. MAI is getting recognition from many countries around the world due to its affordable and strategic competition which has escalated …show more content…

Although Malaysia had another arrival of automotive manufacturers which is Perusahaan Otomofif Nasional Kedua (PERODUA), PROTON has remained as the national car of Malaysia. The headquarters of PROTON is located in Shah Alam which includes the original Main Plant and Multi Vehicle Factory (MVF). In 2003, an advance PROTON manufacturing plant was completed in Tanjong Malim, Perak which cost at RM1.8 billion, “Wikipedia (Proton-automobile)”. This plant is established to meet the growing demands of PROTON

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