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Prudential Case Study

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1. Introduction of the Companies and Industry

1.1. History & Background Prudential was founded by a group of gentlemen on 30 May 1848 in Hatton Garden in London as The Prudential Mutual Assurance Investment and Loan Association providing loans to professional and working people. The Company’s first tagline is “To infix habits of Prudence among many individual”.

Logo:
The name of the company and key symbol is taken from the figure of Lady Prudence (Greek mitos). Lady Prudence has provided a strong visual association since the foundation of the company in 1848. This figure represents one of the 4 cardinal virtues and signifies wise conduct. She appears with a snake, a mirror and an arrow.
The Serpent: The symbolic representation of wisdom …show more content…

During World War 1, Prudential paid out claims more than one third of the British soldiers.

Prudential expanded its business overseas and opened its first overseas life branch on 1923 in India. Prudential Corporation plc was established in 1978 to enable more flexible management. Prudential acquired Jackson National Life Insurance Company on 1986 in United States.

In Asia, Prudential Corporation Asia was formed in 1994 now has life operations in 13 countries across region. Prudential Corporation plc became Prudential plc in 1999 and in 2000 Prudential plc was listed on the New York Stock Exchange on stock exchanges in Hong Kong and Singapore in 2000.

Malaysia:
Prudential Assurance Malaysia Berhad (PAMB) was formed in Malaysia in 1924. PAMB achieved RM1.04 billion in new business annual premium equivalent (APE) for the financial year ended 31 December 2013. Contributions of new business sales include both life insurance sales and Takaful …show more content…

PRUkasih is project in collaboration with Persatuan Kebajikan Generasi Gemilang (PKGG) a non-government organization (NGO). Its aimed at sustaining the livelihood of the urban poor by providing the main breadwinners with essential protection that would help their family get back on their feet as fast as possible in the event of a mishap. Prudential committed to helping the urban poor, as they are the hardest hit group among the poor given the higher cost of living in the city. The first community that Prudential started working with in 2011 is Projek Perumahan Rakyat (PPR) Sri Pantai at Old Klang Road. Many of its residents are still without any form of insurance coverage. With PRUkasih, Prudential will provide basic financial protection to the eligible members of PPR Sri Pantai’s Resident Association and by providing the main breadwinners with essential protection, the livelihood of their families will be safeguarded even if they are not able to generate income for the family due to accident, illness or even

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