1.0 Marketing Mix Strategies The marketing mix is a crucial tool to help understand what the product or service can offer and how to plan for a successful product offering (Martin, 2014). The elements in traditional marketing mix involve price, promotion, product and place (distribution). 1.1 Price Although Coca-Cola is already a leader in India soft drink industry, it still facing an intensely viral. Thus, Coca-Cola is always maintain the price of its product to be affordable to retain its customers (Neil Kokemuller, n.d.). Coca-Cola is so successful in India because it manages to capture the price-sensitive of customer in India by merging the market with an affordability strategy and spends a lot on advertising and manufacturing.
2.2 The number and price of substitute items: Coca-Cola has more than a few substitutes available in the marketplace; Pepsi is close to a superb alternative. So, if the price of Coca-Cola increases, this will likely make Pepsi more attractive to the customers. The Law of Demand lets us know that fewer individuals will buy Coca-Cola; some customers may change to Pepsi. Henceforth, it can be reasoned a positive relationship between the price of one good, Coca-Cola in this case, and the demand for the substitute, Pepsi. 2.3 The number and cost of Prices of Related Goods and Services complementary goods: Coca-Cola is often complementary to various fast foods such as
Consumers normally judge about the credibility, quality, superiority, and consideration (Keller, 2013). Coca-Cola is innovative as it introduced a portfolio branding strategy to show difference and demonstrate healthy awareness. Those products are Coca-Cola, Coca-Cola Life, Coca-Cola Zero, and Diet Coke which no calories and sugar. This strategy was work because it knew some consumers worry about their healthy or want to keep fit. It understands deeply consumers’ needs and tries to fully satisfy consumers’ requirements for its products.
PepsiCo SWOT 1. Introduction PepsiCo is a US-based world-renowned multinational company, and its net revenues are more than $ 66.6 billion in 2014. PepsiCo's total assets of about $ 15.1 billion, the highest in the world's large enterprises No. 75, which has a staff of 26.6 million people. The company is headquartered in New York City.
Coca-Cola Coca-cola is the largest and most popular soft drink company in the world, and one of the most recognizable brands around the world. Coca-Cola was created in Atlanta, Georgia by a pharmacist named John S. Pemberton during the year 1886 (The Coca-cola company, 2018). During the initial creation of the beverage, it was offered as a fountain drink at the pharmacy. In 1887, the drink was patented and in 1893 it was registered as a trademark and sold nationwide in the US by 1895 (The Coca-Cola Company, 2018). Coca-Cola main line of business is the production of carbonated beverages and bottling.
Coca- cola brand believed in the following as a way to lead their brand in the market : Affordability: coca-cola is aimed at the all classes in general but middle class in specific, also it means offering a wide variety of desirable, good quality products in proper packages for the right occasions at the" right price" . Coca Cola uses lower price point to penetrate new markets that are mainly sensitive to price, Coca- Cola does that to face the competition and to raise brand awareness.
This can be achieved in many things that the company can do. Coca Cola Company in the United Arb Emirates is having the advanced over the rivals through offering better quality product and lowering the price for the costumers. SWOT Analysis: Strength The Coca Cola Company is the oldest and most famous beverage company in the world. The world largest market share in non- alcohol beverages. The strongest in market share and advertising in the United Arab Emirates.
Sustainable competitive advantage can be achieved by applying one of these within a well defined competitive scope. Coca-Cola initially entered India using methods already proven successful in the United States. They focused on the power of the brand appealing to the mass market. This strategy failed. Annual per capita consumption was 6 bottles vs. 800 bottles in the U.S.
SABMiller is one of the world 's largest brewers by volume with more than 200 brands. SABMiller has strategic business units (SBUs) in Europe, Latin America, Asia Pacific, North America and Africa. SAB is South Africa 's leading brewer of beer and soft drinks. According to the SAB website (SAB Overview), the company operates seven breweries and 40 depots in South Africa with an annual brewing capacity of 3.1 billion litres. The SABMiller Africa SBU produced 48.4 billion liters (in 2015) which is 4% more than the preceding year.
2. Company and Product Description Founded in 1886 in Atlanta, State of Georgia, the US, Coca-Cola has grown into a leading beverage provider in the globe (Coca-Cola website). It offers a diversity of drink products such as diet coke, monster energy drink. The company mainly provides cocaine soda drinks, which have a special taste. Coca-Cola has taken nearly 48% of the world beverage market share.