When a business plans to launch a new product, there are different things to keep in mind before doing so. The consumer buyer behavior is an important thing to take into consideration. This assignment will convey how some factors affect the consumer behavior, and how these factors play a big role in influencing what people choose to buy. Consumer behavior is simply the study of the behavior of customers while buying any product. It is a significant aspect to bear in mind before launching a new product as mentioned previously.
In fact, the online marketing model does not only enable the firm to sell directly to the respective consumer, but also enables the firm to identify the unique needs of the consumers. The direct link between the consumers and the company is critical to continuous growth of the company. Apple Inc. strives to limit the time between ordering for the goods and receipt of the same. Normally, long distribution channels do not only influence the pricing of the products, but also the time when the consumers receive the product. Apple Inc. commands a great power in the market because it has differentiated
The logo of Apple Company is simple and easy to recognize compare to others complicated logo design. The slogan of Apple also help out the brand identity, they come out with the slogan ‘Think Different’. Apple want the audience to think different from others, the word ‘ think’ had be use for many company slogan because it persuasive audience to think about their company and
This neutral cluster consists of individual and structure consumers of Apple product. The most interest of consumers is to own effective and economical product that square measure reasonable. Apple product have higher value points. However, Apple’s premium evaluation strategy is appropriate as a result of it matches the prime quality and aesthetics of those product. The corporate additionally has environmental programs for utilization and accountable sourcing to handle customers’ demands for business property.
launched iPad as a gadget with the same functionality as a PC, but even more convenient in use. By comparison to a PC, the low prices for iPad turn out to be its crucial benefit. Apple Inc. has intention to broaden the chain of the premium class iPads with the extended range of functions and more powerful software and hardware constituents. This will allow substituting PCs in many sectors of the industrial and business field. At the same time, the inner element of the middle-priced iPads will be constantly improved.
Counterfeiting product can also be an opportunity to Ormint, because of every counterfeit goods that can be sell in the market, Ormint can also be known by more consumers. VI. Marketing Strategy Ormint’s marketing strategy is building up line-extensions Ormint’s perceive extensions as a low-cost, low-risk way to meet the needs of various
1. Culture Factor Cultural factors have the most widespread and deepest influence on consumer behaviour. The market has to understand the role played by its culture, sub culture, and social class of buyers. a. Cultural Culture is a set of basic values, perceptions, desires and behaviours learned from members of a society, families and other important institutions.
The study of the concept of consumer behaviour is complex and requires the analysis of factors internal and external to the individual. The concept of consumer behaviour thus nurtures the contribution of different areas of knowledge that explain and understand the behaviour of consumers throughout the purchasing process and decision-making, in order to generate marketing strategies that favour decisions companies (Belk,
1. Introduction, Background and Rationale: Consumer buying behavior is defined as the process by which individuals, groups, or organizations search for, select, purchase, use, and dispose of goods and services, in satisfaction of their needs and wants and economic impacts that purchasing and consumption behavior has on both the individual consumer and on broader society. (Business Dictionary, 2107). Consumer behavior blends elements from psychology, sociology, social anthropology, marketing and economics, especially behavioral economics. It examines how emotions, attitudes and preferences affect buying behavior.