A motive (or drive) is a need that is sufficiently pressing to direct the person to seek satisfaction. Motivation is what will drive consumers to develop a purchasing behavior. It is the expression of a need which became pressing enough to lead the consumer to want to satisfy it. It is usually working at a subconscious level and is often difficult to measure. Motivation is directly related to the need and is expressed in the same type of classification as defined in the stages of the consumer buying decision process.
It is divided into five levels of needs. The most basic need is physiological needs, followed by safety & security needs, social needs, self-esteem needs as well as self-actualization needs. According to this theory, if you want to achieve a higher needs, you must firstly fulfil the lowest needs which is physiological needs. In another words, when you already fulfil a needs, you will surely seek for a higher needs. Physiological needs are the most basic needs for human being survival such as food, water, shelter and freedom from diseases.
Few of the important Psychological Factors are: Self-Concept, Motivation, Perception, Knowledge and Belief and Attitudes. Psychological Factors The Internal influences that have effect on consumer behavior consist of an individual’s perception, learning, memory, motives, personality, emotions and attitudes. (Hawkins & Mothersbaugh, 2010, 274-275). The buying behavior of consumers is affected by various of psychological factors. The most important ones Motivation, Perception, Self-concept, Knowledge and Belief and Attitudes.
For example, food, water, sleep, shelter and other basic needs are the physiological needs. The second is safety and security needs that take precedence and dominate behavior. Safety and security needs include job security in workplace, personal security, financial security, health and well-being, safety net against accident or illness and their adverse impact. Third level of hierarchy is interpersonal and involves feelings of belongingness. It is refers to the need for love affection and interaction with other people such as good relationship with family, friends and social.
Abstract: This essay will review what is motivation, and what is necessary for a manager to motivate its employees. This essay will also review Maslow’s Hierarchy of needs, Alderfer’s Learned need theory, McClelland’s theory of needs, Herzberg’s Two-Factor theory and how to implement this theories in practice in order to create a successfully motivated team which will complete their goals without any issues. Introduction What is motivation? Motivation is the energizer that gives people an ability to take action related to their needs, desires, fears and aspirations. Motivation isn't something a manager can create, it is something a manager has to encourage in people in order to enhance their productivity.
Motivation is required for any person to be successful in life. Motivation can be defined as the strong driving force that acts as a reason for a person to act in particular way or manner. Abraham Maslow, the famous American psychologist developed the hierarchy of needs theory to delineate the various types of human needs in the form of a pyramid with the basic needs at the base of the pyramid. The fourth layer in the hierarchy of needs is the esteem need. People definitely feel the need to be respected by their peers and colleagues.
A number of people erroneously believe that motivation is a personal characteristic. They assume that only a selected group of people have it. On the contrary, motivation is very complex. It is defined as the stimulation that sets off and triggers intrinsic desire and enthusiasm in individuals to perform in a particular way. When individuals anticipate that their actions will be valued and lead to goal accomplishments and rewards, they get motivated to satisfy their needs.
According to Bartol and Martin (1998) Motivation is a most powerful weapon and positive behaviour and triggers the employee to continue work in organisation. It means, motivation is an internal drive to satisfying a need and to achieve a goal. Motivation is also a procedure that begins through a basic need or psychological need that stimulates a performance set by an objective. Contemporary theory for Motivation According to Locke, E. A., & Latham, G. P (2002) Theory Author are summarize 35 years of empirical research on goal setting theory. They describe the core findings of the theory, basic premise is that specific and difficult goals, with self general review, lead to valuable and higher performance.