Ptc Supply Chain Case Study

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The objective of this research study is to identify the practice of supply chain management in Pakistan Tobacco Company (PTC) to understand the flow of products in supply chain of PTC, to analyze the existing supply chain of PTC keeping in view the customer services, to understand the role of distributors in supply chain and to analyze the distribution effectiveness of PTCs supply chain. The hypothesis is the better customer services of supply chain customers will lead to an effective distribution of PTC products. Independent variable is better customer services and dependent variable is effective distribution. Which the research has further operationalize and formed a theoretical framework. In this quantitative study the area sampling technique …show more content…

Supply chain management is a vast area. This chapter will emphasize the aspects of customer service and distribution i.e. a very important element in supply chain management, and how these are interrelated. The chapter is structured as follows: Section 1.1 gives an introduction to the term supply chain, Section 1.2 explain the objectives of a supply chain, Section 1.3 describes the decision phases of supply chain, Section 1.4 treats some important issues of Supply chain management, Section 1.5 highlights about Customer satisfaction, Section 1.6 contain some definitions of supply chain, Section 1.7 highlighting the role of distributors in supply chain, whereas Section 1.8 deals with the value of distribution in supply …show more content…

According to Chopra, Meindl & Kalra (2009) a supply chain consists of all parties involved, directly or indirectly, in fulfilling a customer request. The supply chain not only includes the manufacturer and suppliers but also transporters, warehouses, retailers, and customers themselves. Within each organization, such as a manufacturer, the supply chain includes all functions involved in receiving and filling a customer request and they are linked as chain. These functions includes, but are not limited to, new product development, marketing, operations, distribution, finance, and customer services. The supply chain is the series of links and shared processes that exist between supplier and customers. These links and processes involved all activities from the acquisition of raw material of the delivery of finished goods to the end consumer. Raw material enters into a manufacturing organization via supply system and is transformed into finished goods. The finished goods are then supplied to consumers through a distribution system. Generally, several companies are linked together on this process, each adding value to the product as it moves through the supply chain (Mohile,

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