Public Relations In Malaysia

The first comparison is about the history of development of public relations in each country. The public relations industry in Malaysia has been existed since the era of British Colonial. In fact, the British themselves introduced the public relations to the Malayan at that time. The British first introduced a department in 1939 called Information Department (ID) which was actually their propaganda to get the news about the war in Europe and that may be happen in Malaya into public’s mind at that time. Then, the Japanese attacked the Malaya in 1941 until September 1945. After that, British came back and established new department replacing the old one called Department of Publicity and Printing based in Singapore. The Malayan Union was establish

The establishing of this organization is for the individual who involve in public relations industry to see the public relations brings positive changes in nation’s growth and development. The first president of IPRM was Dato’ Mohd Sophiee Sheikh Ibrahim and the majority of its members were Information Officers from either the Federal or the Selangor State levels. The purpose of this organization is to reinforce the professionalism among public practitioners in Malaysia. In order for IPRM to reach its goal in nurture the professionalism towards its members, IPRM organises many seminars and training for members and also non-members. Anything that related to public relations such as research and other educational activities, the IPRM will support

As we know that Malaysia consists of three major races and various ethnic groups. So, public relations practitioners will have to play big roles here. Many of public relations strategies has been used by the governments to maintain the social stability. One of it was the ‘1Malaysia’ concept that was proposed by the current Prime Minister Najib Tun Razak to maintain the ethnic harmony and efficient administration governance (The Report, 2010). Even this concept received some critics but it could be considered as effective government PR campaign where public relations practitioners come up with many 1Malaysian policies and actions. Some of the actions are the 1Malaysia housing programme for middle-income group, schooling aid of RM100 per child and 1Malaysia Book Voucher scheme for students. Public relation’s roles in Malaysia have been used a lot by the government to promote all the initiatives and win support of the Malaysian. However, public relations practitioners in private sectors are somewhat the same with the government