As researched by Natalie Fenton & Veronica Barassi, alternative media such as social media has given rise to creative and autonomous forms of political participation. Fenton and Barassi conclude that political participation now extends to certain collective interactions using social media, such as Facebook and Twitter campaigns. Within our own research, we will be using Fenton and Barassi expansion of
. Social media marketing is different from search engine marketing because social distribution takes to product discovery. Countless google searches take place every day, but if people haven’t heard of a company, then they will never discover the value of the products, unless the product is compatible with the social sites .To make the people aware of the company’s product ,blogs and social platforms are built to be shared, discussed and bookmarked. Only social media marketing can provide constant updates of the product to the fans, followers and
Social media Nowadays, social media has turned into a popular expression. So, what is the meaning of social media? Nicola Ellison (2007) argues that people can characterize social media as electronic administrations that permit people to develop an open or semi-open profile inside of a limited framework, verbalize a rundown of different clients with whom they share an association, and view and navigate their rundown of associations and those made by others inside the framework (Ellison, 2007, para. 2). There are numerous new kinds of online networking that have picked up recently: sites, wikis, media-sharing locales, informal organization destinations, social bookmarking, virtual universes, small scale blogging locales, and so on.
96). However, with the rise of social media platforms, the theory extended in a social media context, which talks about measuring the content of the medium, and how much social presence it exudes to the external public (Kaplan & Haenlein, 2010). Using Facebook for this study, applicable variables show the language variety in terms of actions made possible by the programmability of the platform which include sharing, liking, and adding emoticons as a way to communicate. Second, a range of communication cues are available such as providing links to different channels on the internet and setting up online polls. The concept of messages being personalized makes it possible for organizations to seek information about their publics through profiles which can help them know more about their audience and communicate with them by mentioning
In Mauritius as well social media seems to be overtaking many employment spheres such as politics, education, and marketing among others. The internet and social media have now become a daily need for a major part of the population. After conducting the survey, it could be analysed that out of 100 respondents, a large majority thought that political campaigns have evolved over the years in a more efficient and effective manner. According to them, with the advent of social media, the political system has transformed as a whole. MP, Mr. Sangeet Fowdar, stated that political campaigns have faced a major change since 2014 with the introduction, development and constant usage of SNSs.
Social media platforms such as Facebook and YouTube are used every day by individuals as tools and resources to aid them in their everyday life. Media went from being thought of as a nuisance to being thought of as an aid. Along with the change in media technology, changes in the way which media is studied. Media such as Social Media can be studied through The Uses and Gratification Theory. Although the theory has helped the way in which media, especially social media is viewed, it has limitations due to the fact that it is evidence is gathered through self-reporting.
According to Evans (2008): "When the Internet really started to take off, consumers started to tune out those carefully crafted messages and take more control over how they voiced their experiences with products and services. From websites to blogs, to forums and message boards, conversations started to spring up around products, brands, and companies. These conversations have had more influence on what others buy, subscribe to, and believe is valuable than any marketing message." In recent years, Social Media Marketing has become very important in the purchasing decisions of customers because they emphasize word-of-mouth and just by searching the internet; Product reviews, feedbacks and recommendations can be seen. Therefore, Internet usage is becoming more important as a trusted source of information than advertising.
Chapter 1 THE PROBLEM AND ITS SETTING Background of the study The online world has become a new kind of social communication. It connects people to different online communities. This practice has already been accelerating during the past decade (Heinonen, 2011). The author believed that these changes in media consumption and online collaboration have boosted the interest of businesses and consumers in employing the social media sphere for their marketing and communication efforts. Kozinets (1999) argued that the influence of information by society greatly affects consumers buying decision processes and product evaluations.
What is social media? Social media are computer-mediated tools that allow people to create, share or exchange information, ideas and pictures and videos in virtual communities and networks. From status updates on Facebook, tweets on Twitter, viral videos on YouTube and lately pins on Pinterest, social media takes on many different forms, including social networking sites like Facebook, blogs and microblogs like Twitter and WordPress, content communities like YouTube and Flickr and so on. Community formation where people can create, publish and share ideas in cyber space is the essence of social media. An important thing to state is that social media is a two-way street for communication, which is the opposite of traditional media where a message is delivered to the masses using a one-way approach, e.g.