The 21st century world is very dependent on entertainment, much more so than the century before it. The modern masses are consumed not only with movies and television series, but also with the celebrities and icons themselves. Technological advancements in the last decade have allowed for new platforms to develop, and have therefore created new dimensions by which people can connect with celebrities.
To illustrate, when a person gets into the car, they open iTunes and listen to the latest music, when they get home, they switch the Entertainment Channel, and watch the latest episode of a hit reality show, when they wish to shop, they look to buy the latest brands modelled by only the most popular stars on Instagram. The list is endless. Therefore, the entertainment industry plays a main part in modern day life, ensuring that an entertainment-hungry society gets fed. This calls into play the element of Public Relations. Public Relations in the entertainment industry serve as its backbone, managing the reputations of entertainment personalities, in doing so, influencing opinions and subsequent behaviours of the masses. Additionally, it must be noted that
…show more content…
The chief objective of marketing is to obtain and analyse data based on highly focused marketing energies, and then to come to conclusive evaluations in consequence to this. The chief objective of PR is to watch and listen, decoding and understanding emotional reactions and conversations, and finally fashioning evocative content. The two work in tandem with each other; PR in the entertainment industry needs to understand the masses and the environment in which they function, and needs to penetrate these markets successfully especially in a time when public journalism is increasing and public response is at its highest. Therefore, a collaboration of the two is
The path to stardom, however, is not one that most of these “media-inundated”, as Penrod describes, youth will find to be a legitimate life choice (3). The downside to our culture’s fascination with celebrities is that an image has been implanted in the minds of their followers. This image, as Penrod states, has been “presented by modern celebrities suggesting that intellectualism has no ties to success and social legitimacy (3).” As quoted by Penrod, the 2000 census concluded that “People holding doctorate degrees earned more than twice the salary of high school graduates (4).”This set of ideals one of the hardest ideals to remove from the upcoming generation, as a mindset is often times cemented to the very core of a person.
We live in a Brave New World, time like absolutely no other; a time when we are desensitized and overstimulated all at once. We celebrate the athlete as a hero instead of the soldier fighting on the battle fields. Kids are growing up with television characters instead of characters in classic novels. And Hollywood actors have traded their scripts for political soap boxes. The royals of the entertainment world have chosen to use acceptance speeches, concerts and talk shows as their personal lobbying headquarters.
In the story "The Girl Who Was Plugged In" by James Tiptree Jr., the role of media and its impact on public perception is explored. In other words, the media plays a significant role in shaping societal values, which in turn shapes our visions of the environment we live in. By constructing an idealized image and lifestyle for consumers, the media manipulates public opinion and influences consumer behavior. It is worth noting that in this generation, influencers and celebrities are playing a similar role to "Delphi," as they both develop a perfect lifestyle in our society. In fact, our popular culture glorifies and aspires to their lifestyles.
The authors discuss branding and why it is important for news netrworks and political outrage personalities. Branding is important because it creates a trust based relationship with the « average » viewer. This idea of the « average viewer » is critical because it represents the majority of white male correspondants who dominate the industry. There is an underlying belief that these white males represent the majority and speak on issues that matter the most to those chosen group of people. These men, speak on issues that most people of this group are afraid to talk about in public, due to the fear of being labeled as ultra-conservative, racist, sexist,etc.
Many of these celebrities have created a toxic environment that builds peer pressure in society. As seen with advertisements and body shaming that celebrities do whether it 's meant or not people are being influenced by this. Individuals have a growing amount of peer pressure to follow celebrities such as Kim Kardashian and follow their trends due to the poisoning of pure pressure. People may not fit in if they don’t follow to the status quo which has the potential to lead to a ruined society. Individuals are wasting time on entertainment while they can be doing more productive things.
Celebrities use impression manage in order to create and maintain a particular image to the public. Implementing Goffman’s concept to singer song writer Lady Gaga with unconventional and provocative practices reveals a deeper purpose with her involvement in celebrity status. Goffman’s theory states that celebrities’ constantly explore different images simply by putting on a front in order to enhance images within popular culture to be accepted by society. By enhancing their image within the public would more than likely accompany a larger fan base and, therefore, which increases their fortune (Ferrante, 2008).Due to her promotion and influence of youth empowerment and self- identity Lady Gaga draws critical acclaim subsequently boosting her public image. The social implications are overwhelming in the sense that a person would pretend to be something they are not in order to gain mass social acceptance.
A swarm of photographers come jostling in out of nowhere, the blinding light of the cameras flashing force you to squint your already fatigued eyes, fans from left, right and centre try to squeeze and shove their way to the front and people anxiously await in apprehension whilst eagerly chatting amongst themselves. That is until all of a sudden, the renowned public figure emerges out of the sleek, jet black limousine and in the blink of an eye, everyone’s attention is glued to the star as he or she frolics out on the classic red carpet. The following day, the star will be flaunting on hundreds of thousands of magazine covers being featured on the Best and Worst Dressed lists. Once these magazines hit the stores, everyday people will recklessly snatch them up almost anywhere, be
As a result, people’s attachments for tangible goods become more intense, especially celebrities. Celebrities have spent most of their lifetime persisting fame and wealth. However, their sufferings and sacrifices are eventually greater than common people. Everything that they do is exposed on social medias. They cannot do things that the average person can.
Introduction In our current society, the media is a very powerful medium which cultivates the way the society thinks and behaves. At this stage of the political economy, the intellectual mode of production is largely made through the media industry. Aspects such as Hollywood, television and movies, they frame and direct our thinkings and values towards the direction as they desire.
Subsequently, the celebrities that are symbols for these products become a product in themselves. In some cases, we buy products purely because a celebrity has worn it, endorsed it, or has been associated with it in another type of way. A consumer’s inclination towards materializing a lifestyle of a celebrity leads to the merging of the corporate and the self. This is extremely prevalent with the Kardashian family. The Kardashian family became celebrities through their reality television show Keeping Up with the Kardashians.
This study addresses how self-made artists in the music industry uses marketing skills to help promote their music compared to the artists that are signed to a record label. Throughout this essay, I’m to going to analyze and compare Chance the Rapper’s sales to that of a well-known Hip/Hop artist J. Cole and the marketing schemes deployed by the upcoming artists in the music industry. Artists must learn to adapt to change constantly. They have to incorporate or amalgamate several marketing and promoting schemes to grow their audience organically.
Would you want you whole life stalked by people and paparazzi snapping pictures of you eating, sleeping, having personal time with friends or family, and somehow always finding out where you are and getting no private time to yourself? Most people prefer to don’t want to be stalked everyday, especially when your sleeping or eating with someone. Gossip tends to ruin or somewhat help people’s lives because it spreads certain things you didn’t want some people to know that have now found out due to gossip, which inevitably is worse then not being able to stand up to the person face to face and tell them yourself. This life of a celebrity can be extremely harmful, not only to the individual themselves, but the people around that individual. Another thing that tends to be ruined or lost by celebrity culture is
The wellsprings of the media picked are unmistakable. As Jay Blumler brings up in his book The Use of Mass Communication, where he asserts that studies have demonstrated that crowd satisfactions can be gotten from no less than three particular sources: media content, introduction to the media in essence, and social connection that encapsulates the circumstance of presentation to various media (Blumler 1974). It is clear that groups of viewers invest energy utilizing the media as a part of different ways. Whether they are killing time or utilizing it as a social instrument, every medium is novel in its motivation.
The hidden reality of celebrities makes people go crazy and it is a way for them to become more people and earn more money. They are using harmful ways to gain fame and money. Celebrities aren’t the right people to be role models because –they misuse their social media, spend their money the wrong way,
According to Baran (2012) mass communication can be defined as “the process of creating shared meaning between the mass media and their audiences.” This essay aims to discuss the degree to which we are shaped by our interaction with the media. In order to achieve the aforementioned aim of this essay I will focus on the following: limited-effects theory, two-step flow theory, attitude change theory and agenda setting. The limited effects theory sets out that media influence is based on individual and social characteristics.