Public Relation Practice Case Study
Introduction
Public relation practices can be defined as a humane conversation, (Maier, 2015). The public relation practice case study that will be analysed in this essay will be the Singapore’s first nationwide campaign to fight the haze. The campaign is conducted by a non-government group in Singapore to gain attention on the issue of “We breathe what we buy”, a campaign initiated by concerned citizens (Press release: Singapore's first nationwide campaign to fight the haze, 2015).
The strategy is to reduce the uncertainty and provide consistency, to aid in research and to communicate well with the stakeholders (Mintzberg, 1987). The emergent and adaptive strategy or deliberate can used to adapt to the environment below in these essay evidence
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Though Mintzberg’s definition in the same article is that when strategies are not viewed or realized, it is called the emergent strategy as it may have been displaced along the way. Another articles, definition of strategy is that, a strategy inspires the internal and external stakeholder who is directly or indirectly to receive the benefits or outlays derived from the actions of the organisation (Warnaby, 1998). These three arguments are valid the most suited to the case study related will be the Mintzberg and …show more content…
For a strategy to be emergent, there must be consistency of in action over time and where the environment directly imposes a pattern of action on the organisation (Mintzberg, 1987). The haze was already persistent in Singapore since the early 1980s, recently the haze has not been improving. There is nothing much these organisation could have done separately finally in July these organisations collaborated and organised the campaign “We breathe what we buy”. Another strategy that is in this campaign will be the cooperative problem-solving, where it is evident that the organisation sees the same amount of interdependence that it has together with the persuading the society to take up the role of interdependence. This is seen in the statement of the campaign message that state “We” (Holtzhausen,
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