Essay On Public Relations

Public relations is defined as “the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends” (Broom and Sha 5). Public relations is a management function that attempts to identify the building and maintaining of mutually beneficial relationships (Broom and Sha 5). Nevertheless, several individuals confuse public relations with its activities and parts. Two of the best parts of the ideal public relations role in modern corporate America are issues management and press agentry. These two parts of public relations are important to corporate America because they deal with the treatment of issues and said issues presentation. In addition

Therefore, public relations is a profession. Public relations refers to the management of an organization, and according to Broom and Sha, it “is one of the fastest-growing fields of professional employment worldwide” (Broom and Sha 2). Public relations is an “organizational management function” that helps build and maintain relationships between organizations and their stakeholder publics (Broom and Sha 3). Also, since public relations is a management function, it is a part of management, which means that because management is a profession, public relations has to be a profession as well (Broom and Sha 4). Public relations encompasses a wide variety of topics, such as research, objective setting, analyzation, and even counseling management (Broom and Sha 4). Public relations is a distinctive management function that helps “establish and maintain mutual lines of communication, understanding, acceptance, and cooperation between an organization and its publics” (Broom and Sha 4). It also involves the management of problems or issues, while keeping the management informed on and responsive to public opinion (Broom and Sha 4). Overall, public relation is a profession because of its involvement with management and its several roles in the process of