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Public Service Broadcasting Essay

1643 Words7 Pages

Public service broadcasting is European revision policy. It has been incepted in 1920s and since then have been criticised to be elitist and work more for producers than consumers needs. Situation has changed after liberalisation of broadcasting sphere: no legitimacy without the audience. Public broadcaster`s success in 1990s provoked criticism from governments and private broadcasters. Renewed broadcasting brought the new issues: tax or licence payers should benefit but it may lead to commercialisation of broadcasting. This is becoming more important these days as internet service is a part of broadcasting. Public service media is a policy project of the new stage of service broadcasting which leads to new media platforms. It is determined by a large number of participants including governments, private media companies, the EU institutions and citizens. Public service media funding policy causes the great issues for European commission: interventions began …show more content…

These perspectives blame that it usually brings public good characteristics which can lead of reducing the useful and educative information and increasing in negative and threatening information. So the government intervention is used to reduce harmful information. However, economical and technical changes made influence on these perspectives and so two different ways of changes in PSB is being considered. Elstein complains that Public service broadcasting should not exist at all and it could be privatised and funding for subscriptions. Another authors discuss Elstein`s theory and blames that public broadcasters should not be abolished but some efficient changes should be maid and the market has to become open to more broadcasters. However, there is a need to make sure about the quality of information programming by adapting the policy. Another scenario to PBS is downsizing into niche public

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