Pull Factors In Tourism

To understand more about the tourists’ behavior, motivation is an interesting issue to examine.. According to Snepenger, King, Marshall, and Uysal (2006), the motivation is the elemental logic for travel behavior and also push the role in getting to understand the process when tourists make their decisions likewise determining the consecutive satisfaction of the expectation of the tourists. Plog (2003) stated that the tourist’s motivation is to get away from their place or the desire to see other area. Lien (2010) defines that tourist motivation as the internal drives raising and controlling the behavior of people. Equivalently, Romando (2008) also said that the motivation is the internal factor that drives the behavior to act and

It has been stated that the pull factor has been arisen by the allure of the destination for example, mountains, waterfalls, beaches, recreational activities and facilities, cultural sites, entertainment, natural views, shopping that encourage the tourists to travel. (McGee et all, 1996). The tourists are attracted by the characters of the destination which responding from the promotion or an image of the certain destination. According to Yuan and McDonald (1990), they classified pull motivation to seven factors: history and culture, budget, environment, ease of travel, hunting and facilities. Their findings revealed that the tourists of each country traveled for their same reasons which selecting from the particular destination and the important level linked to the factor differing amidst the countries because of the differing nature of the destination. Gilbert and Terrata (2001) pointed out that the pull motivation is like a driving force boosting the people to travel the their expected destination while scare and prejudice urge then change or cancel to travel to the destination. In addition, the tourism infrastructures, safety and environmental equity are the major factor of the destination attributes for the tourists. (You et all, 2000). Mill and Morrison (1998), describe the destination product as predominantly “a bundle” of services and experiences which is convergent to Buhalis’s (2000) definition stating that the tourist destination is as an amalgam of tourist products, services and public goods consumed under the same brand name, thus offering the consumer an integrated experience. As proposed by Pearce et al (1998), the pull motivations may complete the motives of tourist to travel. Most of the tourist motivation theory concluded that people travel and select their