The image of a place is also an important asset (Ryan & Gu, 2008). Ryan and Gu (2008) emphasize that the image itself is the beginning point of tourist’s expectation, which is eventually a determinant of tourist behaviors. In addition, the authors explained that destination image exerts two important roles for both suppliers and tourists. The first role involves informing the supply systems of what to promote, how to promote, who to promote to and, for the actual product that is purchased, how to design that product. The second role involves informing the tourist as to what to purchase, to what extent that purchase is consistent with needs and self-image, and how to behave and consume (p. 399).
According to his typology, my colleague is allocentric tourist, which enjoys travelling independently, explore culture, seek for adventurous experiences on holiday and go to different places on each vacation (Page & Connell, 2014). Based on Plog’s, allocentric are interested about the world around them and want to explore it. Cooperation with locals and participation in culture, cuisine as well as active past times are central to allocentric tourist’s holiday experience. Cultural motivation indicates the desire to explore and learn about the destination. Furthermore, they tend to make decision very quickly as they identify that life involves risks and they face daily life with full of energy (Plog,
In this chapter, will be described what the main focus of voluntourism is. It also includes sub forms of voluntourism, and some other definitions who are connected to voluntourism. Voluntourism is linked to the tourism sector because it concerns a traveler who travels for a holiday to a country to volunteer to participate in projects. This structure of tourism is becoming more popular among the global population. (serve the world today (n.d.) To understand what voluntourism exactly means and consists, we need to know the definition of voluntourism.
Introduction In a globalising world, travellers are seeking authentic experiences. This is when most will turn to cultural tourism. Cultural Tourism is “the traveling to experience the places and activities that authentically represent the stories and people of the past and present.” This practice has a long history, with its roots in the Grand Tour era. Cultural Tourism emphasizes on the education, and communicative experience on the authenticity of such travel. Cultural Tourism has always been associated positively with the promotion of one’s culture.
Images are said to become even more important. Tourist choice and perception for destination is one of the most needed aspects. Tourist take into account various factors in term formalities, local people, attraction, connectivity, convience and their preferences are some of the factors that generate tourist flow to a particular location. Consumer has different perception and individual needs, which hold different values to destination. In today’s, global technological world there exist various sources of information for selecting a destination.
Decision making processes of potential tourists and level of satisfaction regarding tourists experience are greatly affected by the tourist’s destination image therefore tourist’s destination images plays a significant role. Aaker suggested in his article that in the tourist destination choice process, the image of destination area is critical factor. In tourism the mere extension of the image in the mind of tourist is more important than true representation of the image of any given location or region. Aaker stated in his article that the image perception can largely be inaccurate about a foreign and its people. However, as action proceeds on the basis of subjective reality therefore, probing destination image is an immensely important exercise.
Other research on tourism attraction also important to review from the research. The matters to be explored is the theoretical aspects of heritage tourism. Theoretical studies can help clarify the research that is being carried out in connection with heritage tourism. 2.2 Definitions There are many terms used in tourism and these shall mean that individual. Among the terms will be defined as travel, tourism, heritage tourism, history and city: 2.2.1 Tourists In general, according to the World Tourism Organisation (WTO 1981), in Nikmatul Adha and Badaruddin (2007), tourists are a visitor or anyone who visits any country, other than the country of their residence by reason of the other employment country visited: i)
In marketing perspective, satisfaction is the attitude consequence from the comparison of the expectation of performance and the perceived performance of the service experience (Vargo & Lusch, 2012). Considering tourists as a customer, customer satisfaction is primarily referred to as a function of pre-travel expectations and post-travel experiences. Further, Gill, Byslma and Ouschan (2007) and Tsiotsou, R.H & Goldsmith, R.E. (2012) explored that perceived value may be a better predictor of behavioral intentions than either satisfaction or quality. Value refers to the mental estimate that consumers make of the travel product, where perceptions of value are drawn from a personal cost/benefit assessment (Mason, 2016).
He has allocated two extreme types of tourists which are psychocentrics and allocentrics. Each of the types has its own model of behavior,which depends on selection of a particular destination, transportation and etc. If we look trough Plog’s model, my respondent would be considered as an allocentric because of the desire to explore new places and the desire for adventure. As a Allocentrics, she is outward-looking person who like to take risks and seek more adventurous holidays. Additionally, she can easily go to destinations that were not yet explored by the large amount of tourists.
Introduction It is commonly accepted that the destination image is important for any tourist destination loyalty and that it highly influences tourist destination choices as well as future behavioural purchase intentions (Bigné and Sánchez, 2001; Gursoy et al., 2014). Several stages can be distinguished regarding tourists’ behaviour: pre-visit destination choice, onsite experience and the experience evaluation (in terms of travel quality -service and experience- and perceived value), and finally, post-visit actions such as intention to revisit and willingness to recommend the destination (Chen and Tsai, 2007). Prior to visit, destination image is a fundamental concept to understand the tourist destination choice (Tham et al., 2013). As recognized in the academic literature, the choice of a particular destination over others is influenced by more positive and stronger destination image (Gartner, 1994). Gartner (1994) identifies three information sources on the image destination formation process: induced agents or information sources not provided by tourists but by the destination (guidebooks, magazine articles); organic agents, or information (either solicited or unsolicited) provided by friends and family, the so-called word of mouth (WOM), and the real experience at the