By purchasing products with famous brands , it gives them a sense of satisfaction and can show their social status as they are mainly high income groups. These customers easily become loyal customers of the brand. Most companies hope that they could attract this target group as they are willing to pay a large sum of money just to buy the brand. Same as Puma , to attract these customers, Puma has carried out many different marketing strategies to increase their brand’s fame. For example, Puma has sponsored many famous sport teams and athletes , such as Arsenal and Usain Bolt .
Puma is a share of it, although they are concentrated on section of sports shoe. Today, in share market or relative market we are facing hard competition with globalization. And since thousands of sports are practiced worldwide affecting whole class of social we can demand that the market is fragmented. 4. What does a SWOT analysis reveal about Puma’s situation?
Introduction Every business organization is using a marketing concept which is used as a tool to identify customer’s needs. And further try to meet them by making right decisions in line with customer’s needs. In line with meeting customer’s needs the ultimate goal of every business is to gain profit. That’s why they make use of different marketing strategies to meet not only the need of the customer but as well as the goal of the company. We know for a fact that marketing strategies comprises everything from developing a product, to introducing it to the market, to selling and improving it as the need of the target market changes.
With use of its marketing campaigns, the company was able to secure enough customer loyalty that the customers were not trying new products even though these were of better quality. • Customer Focus Customer was considered as most valuable for the organization and all production, marketing was done around it. The company made its motto to prepare products that were customer friendly. Also with
Marketing-type cloud: this type of marketing strategy is based entirely with the internet where active internet resources are transferred from one individual to another, so that those who are interested in the content it can improve, modify, use and share. Community Marketing: The purpose of this marketing strategy is to increase the trust and loyalty of existing customers and thus makes them to help them promote their products and services to the public. The biggest advantage of this strategy is greater customer satisfaction. This marketing strategy has a rule, customers are satisfied tell 10 other people about your good service and / or good product but customers who are dissatisfied 100 people will tell more about your experience. So companies using this strategy to send specific offers to their former customers to create greater loyalty to your company.
Marketing is pushing the customer towards a certain product to buy or also to make the customer eager to the need of a certain service. (American Marketing Asociation, 2013) The process of marketing is divided into five main concepts listed below: First the production concept, second, the product concept, third, the selling concept, then the market concept, and finally the social marketing concept; these are the five main and basic concepts of marketing. (Kotler, 2000) The idea of marketing is really old; its history is extended to more than one century in the past. Due to the long history of marketing, marketing has passed through evolution; furthermore, marketing was divided into five Eras, with each with its own characteristics. This division
Successful marketing strategy Your well-developed marketing strategy will help you realise your business's goals and build a strong reputation for your products. A good marketing strategy helps you target your products and services to the people most likely to buy them. It usually involves you creating one or two powerful ideas to raise awareness and sell your products. Developing a marketing strategy that includes the components listed below will help you make the most of your marketing investment, keep your marketing focused, and measure and improve your sales results. Identify your business goals To develop your marketing strategy, identify your overarching business goals, so that you can then define a set of marketing goals to support them.
Try to increase customer loyalty for all the products by advertising more on regarding the healthy benefits of those products to consumers. 2. SMART Objectives for marketing Development The process of linking strong marketing development plans with business plans is needed to be well recognized and successful in any organization. Also ideas of recent trends in Consumer behavior should be closely aligned with business goals and objectives to attract more consumers towards their business. Therefore, the following objectives can be emphasized in the ENSIS FISHERIES and HORIZON FISHERIES company’s marketing development plans.
The second function that the marketing function is meant to accomplish is the acquisition of information. It is through the information that is acquired can feasible, and productive marketing plans can stem. These are the principles upon which standard market plans base their
To suggest solutions by studying the problems relating to marketing. To take appropriate activities in the course of action. Functions and Importance of Marketing As a country becomes MORE industrialized and urbanized, marketing becomes functionally MORE important. Marketing is a connecting link between the consumer and the producer. It helps in increasing the living standard of people.