The main purpose of advertising is to inform people about new products and services offered by an organisation and persuade people to buy these products or make use of the services offered. There are many different types of persuasive techniques used in advertising to appeal to the target audience. There is a basis for all advertisement designers to ensure that the ad is successful this is sometimes called the AIDA theory. Broken down this abbreviation means attention, interest, desire and action. My first ad is Rimmel's Provocalips 16HR Lip Colour and this is a print ad. The second ad is Napoleon Perdis Mattetastic Lipstick this is also a print ad. The first ad is more effective as it explains the product in more detail than the second ad. …show more content…
The ads target audience is female adolescents . This ads tone is very classy but also romantic, it is romantic because of the models smile but also from her pink lipstick and the pink and white stripped background. An aspect which makes the ad classy is the gold and black on the lipstick which are seen as higher class colours. Pink, black and gold are the main colours in the ad. These all invoke romance and class to the ad and make the product seem it is for higher class people which adds snob appeal to the product. Lighting is very soft and natural but is the lightest on the lipstick which makes it a focal point. The model shot from an up wards camera angle which creates a sense of power. On the ad she takes up half of the page on one side and the lipstick is on the left side. At the very bottom of the page there is a copy about the product. The font is in gold bold writing. Language techniques that are used in the ad are direct address and repetition. 'Be seen before you are heard! Dazzle with Mattetastic Lipstick and announce your individuality without saying a word' is direct address as they used the words your and you. The brands name Neaplon Perdis is repeated four times on the ad, this is to ensure that people remember the name. Give 'Em Some Lip is the headline used in the ad and the message is you will look class and also romantic wearing the lipstick. In the ad a silence is how long the lipstick will last for. This ad is very elegant but also has a romantic aspect to it but it does not give much information about the
This Covergirl ad uses ethos, pathos, and logos to address women between the ages of 18-45 to use Lashblast mascara if they want to look like famous celebrity’s. Covergirl’s ad interprets ethos to gain trust from the audience. This Covergirl ad is gaining creditability by empowering a very successful actress and model to be on the cover of one of their items. Covergirl is well known drug store makeup brand.
With any commercial in today’s society they are always trying to get you to buy their product in any way possible. You should think about three key things throughout the commercial. One being what is the product, two is how the product performs, and finally how is the company behind the product is trying to pull you in and but their product. The company will use three appeals, these are Ethos, Pathos, And Logos. While logos in a commercial will have a more logical approach, Ethos will have a trustworthy approach, and finally Pathos will impact most people due to the emotional approach.
In the text Advertisements R Us by Melissa Rubin, the author educates and goes into depth on how advertisements are designed to persuade the audience to do something. It seems that advertisers incorporate certain texts or images in their ads to target a specific group of people that they are trying to sell something to. Theoretically, people are more prone to buy or do something, if they see an ad that sparks their interest. This is where companies tailor their ads to be more interesting and expressive towards the audience they are trying to advertise to by incorporating details that would help target. It is possible to analyze an advertisement to determine who they are targeting and what message they are trying to give off based off the context
It then switches over to a picture of the foundation makeup and states on screen, “New natureluxe silk foundation.” I found the Covergirl commercial to be the perfect opportunity to write about. The speaker can clearly be identified as Taylor Swift. The claim in Covergirl advertisement
This advertisement utilizes the standard text format to capture the reader’s attention. The standard text format consists of a headline, body text, and creative image. The grand image of the watch and company logo captures the reader’s attention, and the text provides details of the brand and the model.
This commercial draws on the viewers emotional well-being through the dialogue of the characters. The first words said in the commercial are, " Never give up on the ones that you care about and, always remember the good things." That statement is strong and will immediately catch the reader 's attention. The little boy also said, “I looked everywhere.
They use words such as breath, fresh, and silky. those words coupled with the silk drapes hanging from the ceiling along with the silk skirt that Taylor is wearing combine to produce a joyful feeling as the view watches the commercial. Covergirl is a brand of makeup that is generally marketed towards high schoolers that usually cannot afford the more expensive luxury brands. This demographic is going through one of the hardest times in their life superficially speaking. they are told that they have to live up to a certain unattainable standard they are excepted to be tall and skinny with flawless skin, so when cover girl use their emotionally charged mottos “Easy, Breezy, Beautiful, Covergirl” they are using the girl’s hopeful emotional desire to be those things to manipulate them into purchasing their product.
The ads that my group created are about the Goldfish snack and they give a message to the audience. Goldfish campaign wants to show people that Goldfish snacks are good snacks. The message of the ad is trying to make people buy Goldfish. The target audience is people that haven't tried goldfish because the ads message it says that if they want a easy snack to try Goldfish. The Goldfish campaign wants their consumers to buy goldfish snacks and they use the devices and diction rhetorical devices to convince that Goldfish would be a good snack.
The ad starts out with visuals of Tibetan people and of their homes. It shows young girls dancing, little boys blowing Tibetan horn, and an middle aged man. The visual effects make you feel as if you were watching a serious ad that had affected many people in Tibet. The scene with the elderly man makes you think as if you were about to go into an even more emotional part of the ad.
During the 21st century, advertisements use many methods to attract the audience. Companies, especially cosmetic companies, use their advertisements to manipulate their viewers to make them think that they need their beauty products. Revlon is a perfect example of these cosmetic companies that play with your mind. Revlon’s mascara commercial campaign utilizes ethos, pathos, and logos. Ethos is shown in many advertisements of Revlon’s mascara campaign.
In most of the ads featuring Monroe no text was added to the image, just the perfume placed somewhere on the site. This minimalism was kept in the decades which passed. Celebrities like Brad Pitt, Nicole Kidman and Audrey Tautu contributed to the promotion of the fragrance in the past few years – no slogans, no additional text just the idol and the perfume and its name “N˚5” (See pictures included in the
The commercial’s backdrop is a city and emphasis that their makeup lasts all day signifying that the consumer is busy and has a reason to wear the makeup all
Francis Aguilar (1967) is the first known reference to the origin of the PESTEL analysis. In his study known as Scanning the Business Environment, he studied the environmental factors that affect business environment and come up with the first acronym ‘ETPS’ which meant the Economic, Technical, Political and social factors (Aguilar, 1967). Later Arnold Brown (1967) focused on the study and came up with a new perspective towards the study of social-technical, economic, political, and ecological (STEPE) factors. In 1980, Porter among other authors scanned the business environment and came up with the current acronym PESTEL meaning political, economic, social, technological, legal, and environmental factors (FME, 2013). According to Collins (1997),
Advertisement is a method of mass promotion that’s typically used by different firms to reach large groups of potential consumers to persuade and inform them about a particular brand of product or service through oral or visual message. This means that the aim of any advertising is to differentiate and deliver various information about the product and the company to the prospective and existing consumers, it is therefore vital to make the message of the advertising effective, clear, focused and singular to make it easy for the target customers to hold on to it and catch it; as this provides a basis for
There are various ways that advertisers use semiotics; images, text and sound but the main and most frequently used symbol in advertising is images. People have become familiar with visuals, especially in our now innovative and creative society. Seeing this advert at first glance may seem simplistic, on a denotative level of course. However, the photograph of a male and a female and their clothing (and lack thereof) portrays an iconic view as the signifier and signified are associated based on their resemblance. There is undoubtedly a male-centric focal point, as the advert presents the view from his level of gaze.