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Textual Analysis Of Advertising

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The main purpose of advertising is to inform people about new products and services offered by an organisation and persuade people to buy these products or make use of the services offered. There are many different types of persuasive techniques used in advertising to appeal to the target audience. There is a basis for all advertisement designers to ensure that the ad is successful this is sometimes called the AIDA theory. Broken down this abbreviation means attention, interest, desire and action. My first ad is Rimmel's Provocalips 16HR Lip Colour and this is a print ad. The second ad is Napoleon Perdis Mattetastic Lipstick this is also a print ad. The first ad is more effective as it explains the product in more detail than the second ad. …show more content…

The ads target audience is female adolescents . This ads tone is very classy but also romantic, it is romantic because of the models smile but also from her pink lipstick and the pink and white stripped background. An aspect which makes the ad classy is the gold and black on the lipstick which are seen as higher class colours. Pink, black and gold are the main colours in the ad. These all invoke romance and class to the ad and make the product seem it is for higher class people which adds snob appeal to the product. Lighting is very soft and natural but is the lightest on the lipstick which makes it a focal point. The model shot from an up wards camera angle which creates a sense of power. On the ad she takes up half of the page on one side and the lipstick is on the left side. At the very bottom of the page there is a copy about the product. The font is in gold bold writing. Language techniques that are used in the ad are direct address and repetition. 'Be seen before you are heard! Dazzle with Mattetastic Lipstick and announce your individuality without saying a word' is direct address as they used the words your and you. The brands name Neaplon Perdis is repeated four times on the ad, this is to ensure that people remember the name. Give 'Em Some Lip is the headline used in the ad and the message is you will look class and also romantic wearing the lipstick. In the ad a silence is how long the lipstick will last for. This ad is very elegant but also has a romantic aspect to it but it does not give much information about the

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