4 METHODOLOGY: 4.1 STUDY DESIGN The research approach that will be employed for this research study will be in a case study form. The researcher will make use of a qualitative literature assessment approach as it will enable the researcher to use relevant literature to review an existing- or suggest a new hypothesis (Kothari:2004). Research will be analytical and instrumental, using existing information and knowledge; as well as applied, in order to find a solution to the immediate problem. 4.2 CASE STUDY The use of a case study method has been chosen by the researcher. According to Yin, (Yin: 2003a) the case study has the strength of being able to collect evidence from multiple sources citing that either qualitative data, quantitative data
In qualitative research, the researcher interprets the data by developing a description, analyzing data and finally drawing conclusions about its meaning theoretically. The characteristics of qualitative research (Rossman and Rallis, 1998) cited in Creswell are: 1) Qualitative research usually done in the field. Meaning that the researcher should go to the field of the research object in order to collect the primary data. In this case, researcher will be able to know and understand deeply about the research object and gain better experience and got more detail data. 2) Qualitative research uses data collective which involve the participant actively and sensitively in the study.
In any research process, it is very important that the researcher to understand the research philosophies or the paradigms that contributes and adds to research quality and creativity Easterby-Smith et al (2012). With similar view, the knowledge of epistemology and ontology is critical in addressing research philosophies. This is because the ontological and the epistemological positions of the researcher influence his or her choice of what data to collect, how to collect and analyze the data, the meanings to make the data, and the extent of the generalizability of research findings. Given these three points, the first point as proposed by Easterby-Smith et al (2012) understanding the research philosophies helps the researcher to highlight and specify the best suitable methods for the study at hand. This includes identifying the source of data; types of data needed for the investigation, answering the proposed questions and, also help the researcher interpreting the findings of the research.
It provides the background that supports your investigation and offers the reader a validation for your study of a particular research problem. According to Creswell (2009), it includes the variables you intend to measure and the relationships you seek to apprehend.
The questions should be broad and loosely structured, following the intent of the research questions. Next, the interview questions are accompanied by a list of possible sources of data. The literature was revisited between interviews to gain a better understanding of new data. Clear conceptualizations assisted in taking definitions into the study, and combined with the other sources of data, comprised the mass of data available to study the phenomenon of interest. Thinking in metaphors, and creating simplistic models and thematic maps were essential activities in data management.
This section discussed the methodology of this research paper which is outlined based on the standard mechanical structure for methodology. The reasoning and justification for the selection of the structure are given emphasis in this section. The researcher purposely sought that this section is logically presented to give ease on readers' in viewing the content. According to Bem (2008; 1), a methodology is vital for any institution of education because "an unreliable method produces unreliable results" which resulted in unreliable findings and its interpretations. Kothari (2004) stated that researchers also need to structure the methodology for the underlying problem as the said problem may differ from another problem.
To achieve the best possible content validity, a comprehensive literature review was conducted to grasp the essence of brand and roots of Employer Branding via the resource-based view. Content validity refers to the degree to which a research instrument accurately represents the specific dimensions of a research construct it purpose to examine. By doing so the content validity addresses the adequacy of the research instrument. The opinion .was collected from panel members comprising of experts in the fields of statistics and marketing to decide the content validity of the questionnaire. Their suggestions were incorporated in order to cover subject
The aim is to identify problematic situations or issues considered by the participants to be worthy of investigation in order to bring about critically informed changes in practice. Reflective practice, in this respect, is widely believed to play a key role, the burgeoning literature in this subject area (Hannay et al., 2003; Norton, 2009) acknowledges this process for achieving both long-term and short term objectives. Short-term objectives are closely oriented toward developing teaching and learning through a combination of several steps such as the identification of problems, change initiation, collaboration with the learners and staff. Long-term objectives are basically related to professional
Once, the research problem is clearly identified, further exploration is done through exploratory research. Through this one can get an idea of what are the questions to be answered in order to solve the problem. This process takes evaluation of current studies, previous studies by experts and analyzing the situation. After this process, the objectives of research are determined. These act as a guideline for various research process and should be very precise.
The important part of the research method is the philosophy, which is chosen considering the context and nature of the study. Some different research philosophies are there such as positivism, pragmatic, interpretivism, and realism. For this study, positivism research philosophy is used and in this method, the controlled approach is focused for the purpose of ensuring that is research study is discussing the context and purpose effectively (Bhattacharyya, 2006). With the help of this research philosophy, the researcher determines the topic and evaluates the method, which is most appropriate for the study under consideration. The purpose of selecting this approach is that it utilises statistical or mathematical method to analyse the data gathered.