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Puuina Island Resort Case Study

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1. High reputation: Laguna Island Resort is one of the largest and most popular resorts in Redang Island with high reputation because of the great services, quality food, as well as nice accommodation. In year 2015, TripAdvisor awarded a Certificate of Excellence to Laguna Island Resort as a result of earning great reviews from travellers consistently. Moreover, Laguna Island Resort is listed in “The 10 Best Hotels in Pulau Redang, Malaysia” on TripAdvisor.
2. Strategic location on Redang Island: Laguna Island Resort is located on Pasir Panjang, which is the longest stretch of white sandy beach in Redang Island. With a magnificent coastline and green hills serving as a background, the guests are able to have a splendid chance of immersing …show more content…

Weather: In Pulau Redang Malaysia, monsoon rains starts from the end of October to the beginning of March. Most of the resorts will start closing from September and by the end of October, all resorts will be closed. The tourist season of Redang Island starts in March and the best time to visit is between the months of June and August. Furthermore, even though is not monsoon season, the island will not offer opportunity for snorkeling and diving if the whether is in a bad condition. Hence, the business of Laguna Island Resort will always be affected by the weather.
2. Competition between other resorts: Laguna Island Resort has a lot of competitors like Redang Island Resort, The Taaras Beach & Spa Resort, Sari Pacifica Hotel, Resort & Spa, Coral Redang Island Resort, and many more. Every resort will have different strategies and tactics in order to increase their own competitive strength in the market. For example, introduce promotion packages during holidays season. Therefore, Laguna Redang Island needs to have preventing actions to avoid dropping of business.
3. Implementation of GST: The implementation of GST will definitely effect the tourism industry in Malaysia especially regarding to pricing strategies. The 6% of GST caused the travel expenses go up. Hence, publics will reduce the times of traveling as it is not a

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