ipl-logo

Case Study Of John Lasseter's Pixar

3175 Words13 Pages

2015

GREAT LAKES INSTITUTE OF MANAGEMENT, CHENNAI

MERGERS AND ACQUISITIONS

[DISNEY.PIXAR MERGER]

Disney was running ‘Save Disney’ campaign and the ties with Pixar were getting worse. Bob Iger replaced Michael Eisner as CEO of Disney and collaborated with Steve Jobs to craft one of the successful mergers in history. Disney acquired Pixar in 2006 to revive its animation studio. It made a lot of strategic sense to acquire Pixar for its highly creative, innovative and technically resourceful talent and a collaborative work culture which was inimitable. Post merger synergies were great as Pixar was given the management control of Disney animations, was allowed to retain its culture, and was also allowed remain as a separate entity. Disney’s …show more content…

Pixar produced Image Computers initially. To drive the sales, John Lasseter came up with animation demonstrations such as Luxo Jr. When the poor sales of computer business threatened Pixar, Lasseter’s animation department introduced computer animation commercials. Now, Pixar is a leading digital animation studio with the creative, technical and production capabilities to create animated feature films and related consumer products such as toys and video games based on Pixar characters. Pixar movies were/are being marketed and distributed by the Walt Disney Company before/after the merger of these two …show more content…

Disney’s relationship with Pixar dates to Pixar’s inception in 1986 when both of them developed a technology that resulted in the Computer Assisted Production System (“CAPS”), a production system owned and used by Disney in some of its 2D animated feature films like The Rescuers Down Under, The Lion King and Tarzan. In May 1991, they entered into a feature film agreement, under which Toy Story was developed, produced and distributed. In 1997, they entered into the Co-Production Agreement under which Pixar was responsible for the development, pre-production and production of each Picture, while Disney was responsible for the marketing, promotion, publicity, advertising and distribution of each Picture, and the profits shared equally between Pixar and Disney after Disney recovers a distribution fee and pre-agreed distribution costs. A Bug’s Life, Monsters, Inc., Finding Nemo, Toy Story 2 and The Incredibles were produced under this

Show More
Related

  • Pixar Theory: What´s The Pixar Theory?

    1501 Words  | 7 Pages

    What makes them so special is that it is the classroom number at the California Institute of the Arts where many Pixar animators studied, but that is just a small connection and does not really show that they are all connected in the same timeline. Buy n Large is another way to show how the movies are connected, it has shown up in almost every Pixar movie that has been created so far. For example, the batteries that are used for the toys in Toy Story are made by BnL. They have also been in the movie Finding Nemo in a newspaper. They have also made the construction equipment in Up. They have an advertisement in Cars 3; they are even in the short film Small Fry.

    Read More

  • Analysis Of Finding Nemo, Shrek, The Lego Movie

    1067 Words  | 5 Pages

    Finding Nemo, Shrek, The Lego Movie. Although these films were all created by different companies, the one thing they all have in common is the way they were made. They were all created using an animation computer program. Although all of these films were used with an animation computer program, the process used to obtain the results of a finished product vary. Although the two most popular programs, Maya and RenderMan, produce nearly the same end product, the process to end up there varies.

    Read More

  • Hayao Miyazaki: A Great Artist

    741 Words  | 3 Pages

    They were influenced by Miyazaki’s past. Several decades later, in the mid-1900s, Studio Ghibli had met some difficult times, therefore, Studio Ghibli struck a deal with Disney and relieved their financial burdens. This allowed Disney distribution rights worldwide. Sadly to hear, in 1998, Miyazaki announced that he would be retiring due to his eyes. His eyesight was failing him, and didn’t think he could produce any more high quality motion pictures.

    Read More

  • The Merger Of Comcast-NBC Universal Cable

    413 Words  | 2 Pages

    Comcast-NBC Universal on the other hand, is the fusion of three distinct organizations; Comcast Cable (founded in 1963), the National Broadcasting Company (founded in 1939) and Universal Pictures (founded in 1912), who were formed into a singular corporation in April 2013. Much like its rival corporation Disney, Comcast-NBC Universal is divided into similar divisions including television, theme parks and resorts and motion pictures. In contrast to Disney, Comcast-NBC Universal seeks to aim beyond the mainstream family market and creates media which appeals to all demographics. Examples of this include their animation division, Illumination Entertainment producing kid-friendly hits such as Despicable Me, their theme parks which gravitate towards families with older children and NBC’s primetime

    Read More

  • Persuasive Essay On Lion King

    914 Words  | 4 Pages

    When it comes to animated films, Disney has got the reputation. Simply because they are known to have made some of the greatest and most iconic animated films of all time. We all know that animated films are most of the time dedicated to kids, but Disney, together with Pixar, seem to always make sure that the kids-at-heart would enjoy it as well. However, enjoy seems like a wrong word to describe it, because Disney have its way to make these animated films deeper than the Pacific Ocean. Kids would indeed love it, but adults would have to shed a tear or two every time they watch these animated films.

    Read More

  • Case Analysis Of Porter's Five Forces Analysis Pixar

    936 Words  | 4 Pages

    Keeping in mind the end goal to break down Pixar 's present situating in its industry, we additionally carried out a Porter 's 5 Forces Analysis for this industry. •Power of Buyers: Purchasers for the producer business allude to film distributors, like, Disney. Because of the large amount of motion pictures accessible for distributors to pick from, the bargaining power of purchasers is huge for this industry. As distribution and advertising is basic for a film 's prosperity, all producers in the business aim to accomplice with solid wholesalers to get their movies out in the business. As distributors can pick among producers and motion pictures to collaborate with at their convenience, there is no exchanging expense for purchasers.

    Read More

  • Pixar Merger Analysis

    2869 Words  | 12 Pages

    Seven years later, in 1986, Steve Jobs became the company’s majority shareholder and he renamed the name to “Pixar”. The studio of Pixar is responsible for a number of big successes in the industry of animation. Steve Jobs invested in the talent and technology, two factors which were crucial for the success of the company. Its success is also shown from the number of awards obtained until today.

    Read More

  • Disney Oligopoly: The Market Structure Of Walt Disney

    1249 Words  | 5 Pages

    Participation of very few firms in this market is the cause for Disney to be an oligopoly. Some of Disney’s major competitors include News Corporation (NWS), Time Warner (TWX), DreamWorks Animation SKG (DWA), and Viacom (VIA), who directly compete with Disney in myriad business lines. As there are only a few number of firms, competitive pricing does not exist and consumers have limited choices to choose from. Walt Disney Company is large enough to affect the market. Hence, the firm is a price maker and changes prices quite frequently to maximize profits.

    Read More

  • Walt Disney Executive Summary

    1301 Words  | 6 Pages

    EXECUTIVE SUMMARY This report presents an analysis of The Walt Disney Company. It is one of the global’s leading manufacturers and providers of entertainment. The company manages through its five business segments which includes parks and resorts, media networks, studio entertainment, consumer products and interactive. The Disney’s objective is to be one of the world 's leading manufactures and companies of entertainment and information, by using its portfolio of brands to differentiate its content, services and consumer products.

    Read More

  • The Pros And Cons Of Disney And Pixar

    713 Words  | 3 Pages

    The deal was a mutually beneficial transaction as it combined the computer animation power of Pixar with the marketing and distribution strength of Disney. Disney and Pixar can now collaborate without the barriers that come from two different companies with two different sets of shareholders. They should focus on what is most important, creating innovative stories, characters and films that delight millions of people around the world. The addition of Pixar significantly enhances Disney animation, which is a critical creative engine for driving growth across Disney businesses. For the purposes of knowing what caused this merger to be successful, I am going to give some information about Disney and Pixar’s

    Read More

  • Disney And Pixar Merger Analysis

    2203 Words  | 9 Pages

    History of the Merger Walt Disney Company had been working with animation partner, Pixar since 1991 for production and distribution of animated films. In May 1991, Disney entered into an agreement with Pixar for developing and producing three computer animated feature films. According to the agreement, Disney agreed to produce movies to be developed and directed by Pixar's John Lasseter. Disney agreed to market and distribute these movies.

    Read More

  • Mattel Case Study Strategic Management

    1701 Words  | 7 Pages

    1. Introduction Launched out of a garage workshop in southern California, the first Mattel products were picture frames. Moving on from doll house furniture made from picture frame scraps, the company invested its interest in toys. Barbie and Hot Wheels are among the largest commercial successes Mattel has to its name. Mattel went public in 1960 and joined the Fortune 500 in 1965 with sales of more than $100 million. Mattel went on to acquire brands like Fischer-Price, Tyco toys and American Girl and emerged as a parent company with seven subsidiaries.

    Read More

  • Disney Globalization Case Study

    947 Words  | 4 Pages

    Disney has become one of the most recognizable globalized companies in the world through theme parks, cartoons, movies, and merchandising in foreign markets.

    Read More

  • Walt Disney Porter's Five Forces Analysis

    1089 Words  | 5 Pages

    1 Overview of Company Since it was founded in 1923, Walt Disney Company has become a world-famous entertainment and media company, and its turnover brings it to the second place among global media companies (after Time Warner). It is constantly working to provide people with the most special entertainment experience, and has been adhering to the company 's good tradition of quality and innovation. After years of development, Walt Disney is already a successful transnational corporation and its operations involve in parks and resorts, consumer products, media networks, and studio entertainment these four industries. By the end of September 2017, its media network is the most profitable business which the revenue is 42.6% of the total while

    Read More

  • Pixar Challenges

    747 Words  | 3 Pages

    Pixar started its career as a computer-animated movie production company. All of Pixar’s stories, worlds, and characters were created internally by their own community of artists. As a result, Pixar has produced 8 blockbuster movies in the following 13 years. Subsequently, in 1990, Pixar became the leading technological primary company in computer animation. In 2006, Pixar merged with the Walt Disney Company.

    Read More

More about Case Study Of John Lasseter's Pixar

Open Document