development and change. Airline industry is an environment where changes occur continuously, therefore successful air carriers are able to anticipate changes as well as prepare and be ready when it occurs. Unsuccessful airlines are those who wait for change to take place and then try to adapt to the new standards. A reactive approach instead of pro-active approach. The standard marketing model follows the “4Ps”, which means
Gulf Air was the major airline service Dubai and other Middle Eastern cities have prorio to the Emirates. With the government open skies policy, gulf air started to cutting down its service to the Dubai since they were not given government protection and it was the cause to give birth to the Emirate. Emirate is the private airline of UAE which have its separate terminal in Dubai. In 1985, Emirate starts it service in aviation industry with the two airplanes as Boeing 737 and Airbus A380. The main